Google Shopping
Feed-first product ads with margin labels, exclusions, and Merchant Center hygiene before scale.
ECOMMERCE PPC AGENCY · USA · UK · INDIA
Ecommerce PPC AgencyGoogle Shopping, Search & PMaxBuilt for Store Profit
- Shopping
- Search
- PMax
- Remarketing
12+ D2C brands · ₹45+ Cr tracked revenue · 7x avg ROAS · Client-owned Google Ads
Proof from live Google Shopping and Search accounts
12+
D2C brands
Physical-product ecommerce
₹45Cr+
Tracked revenue
Store-order attributed
7x
Avg ROAS
Shopping + Search led
3
Core channels
Shopping · Search · PMax
3
Markets
US · UK · IN
Feed
First discipline
Client-owned accounts
Owned-store D2C brands across the USA, UK, and India. Google Ads stays in your name. Reporting ties to store orders, CAC, and contribution margin.
WHAT WE RUN
The Ecommerce PPC Stack.
PeakPilots is an ecommerce PPC agency built for owned stores. We lead with Google Shopping, Search, and Performance Max. Meta is optional support, not the centre of this programme.
Search Ads
Brand protection and non-brand capture with query hygiene that stops wasted terms.
Performance Max
Asset groups and signals with guardrails, not default black-box spend.
Remarketing
Warm audiences that recover carts without bidding against your own converters.
Feed operations
Titles, GTINs, availability, custom labels, and error clearance as a weekly rhythm.
Tracking & margin
Enhanced conversions and store-order reporting, not vanity impressions.
FEED FOUNDATION
Shopping Wins Start In the Feed.
An ecommerce PPC agency that skips Merchant Center hygiene is guessing. Product data decides which SKUs get impressions, which burn budget, and whether Performance Max has clean signals.
Merchant Center health before budget scale
- 01
Titles and attributes that match intent
Clear product titles, GTINs, and category attributes so Shopping serves the right query, not a guess.
- 02
Custom labels by margin
Push budget toward profitable SKUs. Cap or exclude low-margin and clearance noise before it eats ROAS.
- 03
Availability and error clearance
Out-of-stock and disapproved items waste spend. We clear Merchant Center issues before scaling.
- 04
Weekly feed rhythm
Feeds are not a one-time setup. We treat title, image, and exclusion updates as operating work.
PMAX GUARDRAILS
Performance Max Without Chaos.
Default PMax is how ecommerce PPC budgets disappear. We structure asset groups, watch brand bleed, and read revenue signals, not just opaque ROAS tiles.
Asset groups by product logic
Group by margin, category, or hero SKUs so PMax is not one blob bidding on everything.
Brand vs non-brand observation
Watch for brand Search cannibalisation and protect efficient brand capture with Search where needed.
Signals and negatives
Feed PMax the right audiences and Search themes. Apply negatives and exclusions where the UI allows.
Revenue over vanity
Judge scale on new-customer revenue, CPA, and contribution margin, not impressions inside a black box.
DIAGNOSTICS
Why Ecommerce PPC Burns Margin.
When Shopping ROAS looks fine and profit slips, we audit these failure points first.
01
Wasted search terms
Irrelevant queries and loose match types drain budget before Shopping has room to work.
02
Weak product feeds
Missing attributes, bad titles, and out-of-stock SKUs poison Shopping and PMax before bids matter.
03
Messy account structure
Campaigns built without margin logic make optimisation guesswork and hide where spend actually converts.
04
Broken conversion tracking
Incomplete purchase signals train Smart Bidding on the wrong outcomes.
05
Vanity ROAS without margin
Ads Manager ROAS can look healthy while discounts, returns, and shipping erase contribution.
06
PMax on defaults
One asset group, no feed discipline, and opaque reporting. Scale without control.
PICK THE RIGHT PAGE
PPC Agency, Not Every Agency.
Search intent differs. Use the page that matches what you actually need.
Current page
Ecommerce PPC Agency
Google Shopping, Search, and Performance Max for owned stores. Feeds, PMax guardrails, margin reporting.
You are hereOPERATING SYSTEM
A Week Inside Your Google Ads Account.
- Mon
Read feed and P&L signals
Merchant Center health, wasted terms, blended CAC. Kill what burns margin.
- Tue–Wed
Structure and feed fixes
Shopping titles, exclusions, PMax asset-group tweaks, Search negatives.
- Thu
Reallocate budget
Move spend to winners across Shopping, Search, and guarded PMax.
- Fri
Report what changed
What we tested, what won, what is next. Tied to store orders where possible.
PROOF
Live Account Evidence.
Google Ads and Shopify views from ecommerce PPC work we run. Ask for current dashboards on your audit call.
Tap any dashboard to zoom
The ProofEcommerce Stores.
Ecommerce Stores.
Real PPC ROAS.
Outcomes from live ad accounts, verified in Google Ads and store dashboards.
Ask for raw dashboards on your audit call. We show screenshot-verifiable numbers, not projected benchmarks.
USA · UK · INDIA
One Ecommerce PPC Agency. Three Markets.
PeakPilots is an ecommerce PPC agency headquartered in Ahmedabad, India, running Google Shopping, Search, and Performance Max for D2C brands selling in the United States, the United Kingdom, and India. Same operating system: feed-first Shopping, guarded PMax, margin reporting.
High-CPC US Shopping and Search
US auctions reward clean feeds and disciplined PMax. We plan around peak retail periods, run Shopping with Search brand protection, and report in USD against contribution margin, not Ads Manager vanity ROAS.
- Enhanced conversions before scale
- Black Friday / Cyber Week readiness
- IST overlap with US East call windows
PRICING
How Much Does an Ecommerce PPC Agency Cost in 2026?
Across the USA, UK, and India, specialist ecommerce PPC management fees sit in a clear band once scope is set. Ad spend is billed by Google to you. Our management fee is separate.
- Client-owned Google Ads
- Spend paid to Google
- No long lock-in
- Weekly reporting
₹25K-₹1.5L+
or $799-$5,000+ USD
Flat monthly retainer
10-20%
common elsewhere
% of ad spend (market)
₹1L+
or $1.2K+ / mo
Growth-phase ad spend
₹5L+
or $6K+ / mo
Scaling-phase ad spend
Flat monthly retainer
₹25K-₹1.5L+ · or $799-$5,000+ USD
Fixed management fee for Shopping, Search, PMax, feed ops, and tracking. Preferred model at PeakPilots.
% of ad spend (market)
10-20% · common elsewhere
Industry reference only. We avoid pure percent-of-spend models that incentivise spending more instead of spending better.
Growth-phase ad spend
₹1L+ · or $1.2K+ / mo
Typical Google ecommerce PPC spend once tracking and feeds are clean enough for Shopping and PMax to learn.
Scaling-phase ad spend
₹5L+ · or $6K+ / mo
For brands pushing aggressive Shopping and Search volume with guarded Performance Max expansion.
FIT CHECK
Built for Ecommerce Brands Ready to Scale PPC.
You sell physical products on Shopify or an owned ecommerce store
You need an ecommerce PPC agency that leads with Shopping, Search, and PMax
You spend ~₹1L+ / $1,200+ per month on Google (or will after tracking and feeds are fixed)
You want CAC and contribution margin reporting, not vanity ROAS alone
We do not lead with Amazon or TikTok Shop advertising as the primary channel
We do not take B2B lead-gen or local service accounts on this programme
We are not a set-and-forget media buyer. Expect weekly feed and structure work
Minimum ~₹1L / $1,200+ monthly Google ecommerce PPC spend
INSIGHTS
PPC Playbooks Worth Reading.
EXPLORE MORE
Related Services.
Ecommerce Ads AgencyEcommerce Marketing Agency USAGoogle Ads Agency IndiaGoogle Shopping Ads AgencyEcommerce Google Ads AgencyEcommerce Google Ads AgencyMeta Ads AgencyEcommerce Marketing AgencyPerformance MarketingFacebook Ads Agency IndiaD2C Marketing AgencyPaid Ads ServicesShopify Marketing AgencyEcommerce Growth AgencyShopify ServicesClient ResultsBook a Call
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