Peak·Pilots
THE BRAND LAUNCH PROGRAM

D2C Brand Launch Strategy
Go From Zero to Revenue

Our proven D2C brand launch strategy for founders in India. We build your foundations from positioning and unit economics to high-velocity market activation in just 6 weeks.

The uncomfortable truth

92% of D2C brands fail
before their 1st anniversary.

Most founders burn their capital on ads without fixing the foundations. They launch with broken economics, generic positioning, and slow stores—then wonder why the ROAS is hitting a floor.

Zero category differentiation
Unprofitable unit economics (negative margins)
High CAC due to 'me-too' creative strategies
Broken tracking and attribution systems
0%

Market Insight

Average Cart Abandonment for new D2C stores without foundations.

0.0x

Growth Ceiling

Typical ROAS floor for brands with generic positioning.

THE ARCHITECTURE

6 Steps to a Scalable
Revenue Engine.

Step 01

Market Mapping

We analyze your top 3 competitors, their creative strategies, and identify 'blue ocean' gaps in your category.

Deliverable:

Category Audit & Competitive Roadmap

Step 02

Unit Economics

We build your pricing framework based on target contribution margins, CAC thresholds, and LTV projections.

Deliverable:

D2C Profitability Matrix

Step 03

Visual Asset Direction

We create high-converting shot lists and mood boards for product photography that actually sells on mobile.

Deliverable:

Creative Brief & Brand Moodboard

Step 04

Brand Positioning

Defining your unique brand voice, authority pillars, and core messaging that resonates with your ideal buyer.

Deliverable:

Brand Identity Guideline

Step 05

Store Engineering

Building a high-speed Shopify store optimized for conversion, mobile-first UX, and seamless checkout.

Deliverable:

Conversion-Ready Storefront

Step 06

Market Activation

The final push. Setting up your Meta/Google ads, retention flows, and first 30-day scaling plan.

Deliverable:

Go-To-Market Blueprint

THE TIMELINE

Ready for takeoff
in 4-6 weeks.

This isn't a months-long consulting project. It's a high-velocity build. We work as your fractional growth team to get you to market with absolute authority.

30 DaysAvg. To Launch
100%Ownership Kept
Week 1
Competitor Research & Market Mapping
Week 1
Unit Economics & Pricing Strategy
Week 1
Product Photography Direction
Week 1
Brand Positioning & Identity
Week 2-3
Shopify Store Setup
Week 4
Marketing Launch
WHO IT'S FOR

Is this for you?

The Launch Program is selective. We only partner with 2-3 brands per quarter to ensure deep involvement from our senior strategists.

Category

D2C E-commerce

Focus

Indian Market

You qualify if:

Pre-launch or Early-stage D2C Founders
Product-market fit verified (or ready to test)
Founders ready to invest in building a real brand
Niche categories: Fashion, Wellness, Home, or Tech
Ambitious revenue targets (₹50L+ in 12 months)
THE FULL SCOPE

We Build Your Brand. We Launch It. We Scale It. You Just Sell.

Consultation & Research

  • Competitor & market analysis
  • Target audience persona
  • Unit economics & pricing framework
  • CAC threshold & ROAS targets
  • Category gap identification

Brand Identity

  • Logo design (primary + variants)
  • Brand color palette & typography
  • Brand style guide document
  • Social media kit
  • Photography & videography style guide
  • Product photography shot list & mood board
  • Product photography (studio shoot)
  • Product videography (hero video + reels)

Store Development

  • Custom Shopify 2.0 store (all pages)
  • Mobile-first, speed optimized design
  • Payment gateway + COD setup
  • App integrations (reviews, upsell, cart recovery)
  • Meta Pixel, GA4 & Google Tag tracking setup

Marketing Strategy

  • Brand voice & messaging framework
  • Homepage & product page copywriting
  • 90-day GTM roadmap
  • Ad creative briefs
  • Content calendar
  • Multi-channel attribution model
  • Influencer & UGC outreach strategy
  • Campaign budget allocation plan

Execution & Management

  • Meta Ads (Facebook + Instagram)
  • Google Ads (Search + Shopping)
  • Ad creatives (static + video)
  • Email welcome & abandoned cart flows
  • WhatsApp automation setup
  • On-page SEO for all store pages
  • Google Search Console & sitemap setup
  • Blog setup & content
  • Instagram & Facebook page setup & optimization
  • Posts planned & scripted
  • Reels content strategy
  • Weekly performance reports
  • Monthly strategy calls
  • Dedicated WhatsApp support
INVESTMENT

One Transparent Package.

We don't believe in hourly billing or hidden fees. We provide a complete, turn-key engineering solution for brands ready to dominate.

Limited to 2 slots per quarter to maintain high-touch delivery.

Complete Program
₹2,50,000
One-Time Investment · Full Program
  • Consultation & Market Research
  • Visual Brand Identity & Style Guide
  • Product Photography & Videography
  • Custom Shopify 2.0 Store
  • Homepage & Product Page Copywriting
  • Meta & Google Ads Management
  • Ad Creatives (Static + Video)
  • Email & WhatsApp Automation
  • SEO Setup & Content
  • Social Media Setup & Management
  • 90-Day GTM Roadmap
  • Weekly Reports & Strategy Calls

Full scope discussed on call. Nothing locked on the page.

Ready to Scale Beyond Limits?

Get a free 30-minute growth strategy audit. We'll break down your current funnel and show you the exact levers to hit your next revenue milestone.

WhatsApp Us