Dashboard ROAS, not bank-account profit
Your agency reports platform ROAS. Nobody ties spend back to contribution margin, returns, or repeat purchase rate. We report contribution margin, not just platform ROAS.
PERFORMANCE MARKETING AGENCY · INDIA
Performance Marketing Agencyin India · Profit, Not Vanity ROAS.
PeakPilots is a performance marketing agency for D2C and ecommerce brands that need consistent ROAS, lower CAC, and numbers that hold up in your P&L, not just on a dashboard. Meta Ads, Google Ads, retention marketing, and server-side tracking under one roof.
12+
BrandsScaled
₹45+ Cr
RevenueGenerated
7x
Avg ROASDelivered
4.9/5
Google Reviews21 Reviews
₹18Cr+
Ad SpendManaged
D2C Brands That Trust Our Performance Marketing Team
Fashion, jewellery, beauty, home & living, and food brands across India, the UK and Europe.
PERFORMANCE MARKETING 101
What is Performance Marketing?
Performance marketing is a digital advertising model where every rupee of spend is tied to a measurable outcome, a purchase, a qualified lead, or a trackable action, instead of impressions or reach. You pay for results, measure everything, and scale only what is provably profitable.
That's the textbook definition. Here is the version that matters if you run a D2C brand:
Performance marketing done properly connects four numbers, customer acquisition cost (CAC), average order value (AOV), lifetime value (LTV), and contribution margin, and uses paid media to move them in the right direction. Ads are just the delivery mechanism. The product is profitable growth.
How performance marketing is different from "running ads"
Anyone can launch a Meta campaign. A performance marketing agency is accountable for what happens after the click: whether the landing page converts, whether tracking attributes the sale correctly, whether the customer comes back, and whether the ROAS on the dashboard matches the revenue in your bank account.
India's digital ad market crossed ₹57,000 crore in FY2026, and Meta and Google together take roughly 6 of every 10 rupees spent (IAMAI/industry estimates, 2026). Average ecommerce conversion rates still sit under 2% globally (SmartInsights, 2024), and over 70% of carts are abandoned (Baymard Institute, 2024). Which means: most ad budgets in India are spent pushing traffic into funnels that leak.
That is the problem performance marketing exists to solve, and it's why we run media, creative, tracking, and retention as one system rather than four disconnected services.
What a performance marketing agency actually does
- 01
Plans media around unit economics — your CAC ceiling decides the strategy, not a generic "best practice" template.
- 02
Runs full-funnel campaigns on Facebook ads management and Google Ads management as one connected system.
- 03
Tests creative weekly — because creative, not targeting, drives most of the performance on Meta in 2026.
- 04
Fixes tracking and attribution so decisions run on clean data (CAPI, GA4, server-side).
- 05
Reports profit — CAC, LTV, MER and contribution margin, not vanity metrics.
One system: media, creative, tracking, retention.
THE REAL PROBLEM
Why Brands Keep Switching Performance Agencies.
Month 1 looks great. Month 3 the ROAS drops, CAC climbs, and nobody can explain why. If that sounds familiar, here is what usually broke, and why brands keep switching performance marketing agencies.
Creative fatigue with no testing system
One batch of ads at launch, then silence. Audiences saturate. CPA creeps up. Spend keeps going out the door.
No grasp of your unit economics
They do not know your AOV ceiling, CAC target, or LTV. So they scale when the numbers say stop, or hold back when you could grow.
OUR SERVICES
Performance Marketing Services for D2C Brands.
Five core services we run on every account. No generic retainers. No vanity dashboards.
01
Strategic media planning
Audience, offer, and channel fit mapped before a rupee of spend goes live. We model your AOV, CAC ceiling, and contribution margin first, then decide the Meta vs Google split, campaign structure, and budget pacing. No spray-and-pray. Planning is redone every quarter as your unit economics shift.
02
Full-funnel campaign management
Awareness, consideration, conversion, and retargeting run as one connected system across Meta Ads and Google Ads, Search, Shopping, Performance Max, and YouTube. Campaigns are restructured around consolidated signal, not fragmented ad sets, so the algorithm optimises toward purchases that are actually profitable for you.
03
Weekly creative testing
Fresh hooks, angles, and formats shipped every single week, UGC, statics, carousels, and reels. Losers are cut inside 72 hours; winners are scaled with structured budget rules. Creative fatigue is the #1 reason D2C ROAS collapses after Month 2, so testing never stops. Ever.
04
Retention marketing
Email, WhatsApp, and SMS flows that turn one-time buyers into repeat revenue: welcome series, abandoned-cart recovery, post-purchase nurture, and win-backs. Retention marketing lifts LTV, which raises your CAC ceiling, which lets us outbid competitors on paid while staying profitable.
05
Tracking & attribution
Meta CAPI, GA4, and server-side tracking configured before scaling, so every decision runs on clean data. We reconcile platform-reported ROAS against your actual bank-account revenue weekly and report CAC, LTV, MER, and contribution margin, the numbers a CFO would sign off on.
INDUSTRIES
A Performance Marketing Agency Built for D2C Categories Like Yours
Category-specific benchmarks, creative angles, and funnel math for the eight D2C verticals we run every week.
Fashion
Beauty
Jewellery
Food & Beverage
Health
Home & Living
Footwear
Supplements
The ProofPerformance Marketing Case Studies:
Performance Marketing Case Studies:
Real Brands, Real ROAS, Real Revenue
Every figure below is from actual ad accounts. No inflated screenshots.
View all case studies
E
Case Study 02 · Luxury Watchmaking
Espírito Santo Relojoeiro
Espírito Santo Relojoeiro — 5.2x ROAS, +140% Revenue for a 70-Year Legacy Brand
70-year-old Portuguese heritage watchmaking brand. First digital marketing campaign. Meta + Google across Portugal.
5.2x
Average ROAS
+140%
Revenue Growth
2.5M+
Portugal Reach
T
Case Study 03 · Jewellery
The Jewellery Store London
The Jewellery Store London — 39% CPA Drop in a Low-Trust, High-AOV Category
Luxury jewellery D2C, UK market. Aspirational UGC content improved buyer trust and repeat purchase rate.
39%
CPA Drop
1.7x
CVR Increase
₹48L
Monthly Revenue
OUR PROCESS
Our 90-Day Performance Marketing Process
Weeks 1-2
Audit & tracking foundation
Ad account, pixel, CAPI, GA4, and attribution reviewed and rebuilt before we touch budget. Most accounts we inherit are optimising toward corrupted signal. Fixing tracking first is why our Month 2 does not collapse.
Weeks 2-4
Creative and audience systems
A weekly creative testing framework, audience structure, and feed hygiene built for your vertical. We ship the first new creative batch within 14 days of kickoff.
Weeks 5-8
Optimise and stabilise ROAS
Cut waste, scale winners, and tie spend to unit economics weekly. Budget only scales when CAC and contribution margin support it.
Weeks 9-12
Scale what compounds
Winning audiences and creatives pushed into new placements, Performance Max, and retention flows. You get a documented playbook of what works in your account. You own it, not us.
Weeks 1-2
Audit & tracking foundation
Ad account, pixel, CAPI, GA4, and attribution reviewed and rebuilt before we touch budget. Most accounts we inherit are optimising toward corrupted signal. Fixing tracking first is why our Month 2 does not collapse.
Weeks 2-4
Creative and audience systems
A weekly creative testing framework, audience structure, and feed hygiene built for your vertical. We ship the first new creative batch within 14 days of kickoff.
Weeks 5-8
Optimise and stabilise ROAS
Cut waste, scale winners, and tie spend to unit economics weekly. Budget only scales when CAC and contribution margin support it.
Weeks 9-12
Scale what compounds
Winning audiences and creatives pushed into new placements, Performance Max, and retention flows. You get a documented playbook of what works in your account. You own it, not us.
CLIENT RESULTS
What Founders Say After Scaling With Us.
4.9/5 from 21 verified Google reviews
Outcomes from brands that hired us as their performance marketing agency in India.
“PeakPilots changed how we run performance marketing. Meta went from inconsistent to a steady 6x ROAS in 6 weeks. They actually understand unit economics.”
Aris
Founder, AriQora · Supplements, India
“Our campaigns finally reached the right audience. Sales picked up in the first few weeks and ROAS held steady after Month 2.”
Priya
Founder, Goro Collections · Fashion, India
“Google and Meta campaigns started converting properly. We saw a real lift in online orders within weeks.”
Daniel
Co-Founder, Eurostyle Smallgoods · Food, Australia
“Performance became predictable. Meta ads and reporting finally matched what we saw in our bank account.”
Jaisukh
Founder, LIGROZ Jewellery · Jewellery, India
“Within weeks our Meta campaigns were driving consistent daily orders. Best decision for scaling our brand.”
Thomas
Founder, RobustRise · Home & Living, India
OUR APPROACH
How We Run Performance Marketing for Indian Brands.
01
Strategic media planning first
We map audience, offer, and channel fit before a rupee goes live. No spray-and-pray across Meta and Google.
02
Full-funnel campaign management
Awareness, consideration, and conversion campaigns run as one system. Retargeting and retention sit on the same data layer.
03
Audit, 90-day foundation, then scale
Free audit first. Tracking, creative systems, and feed hygiene in 90 days. Scale only when unit economics support it.
No lock-ins. No vanity metrics. Just profit-first growth.
PERFORMANCE VS DIGITAL
Performance Marketing vs Traditional Digital Marketing
The difference is accountability. Traditional digital marketing optimises for visibility, impressions, reach, engagement. Performance marketing optimises for outcomes you can take to your accountant. Here is how the two models compare in practice:
Factor
Performance Marketing (PeakPilots)
Traditional Digital Agency
What you pay for
Measurable outcomes: purchases, qualified leads
Activity: posts, campaigns, impressions
Primary metrics
CAC, ROAS, LTV, MER, contribution margin
Reach, likes, engagement rate, traffic
Reporting
Weekly, reconciled against bank-account revenue
Monthly dashboard of platform metrics
Creative
Weekly testing; losers cut in 72 hours
Fixed monthly creative calendar
Tracking
CAPI + GA4 + server-side, audited first
Basic pixel, rarely audited
Budget decisions
Scaled only when unit economics support it
Spent to plan regardless of performance
Accountability
Agency owns the revenue outcome
Agency owns the deliverables list
If your current agency's report tells you what they did instead of what it earned, you have a traditional agency wearing a performance marketing label.
PRICING
Performance Marketing Pricing.
Clear structure for founders evaluating a performance marketing agency in India.
Transparent performance marketing pricing — fixed retainer, no percentage of ad spend, no hidden fees, no 6-month lock-in.
₹1L/mo
Min. ad spend
Retainer
Agency fee
90 days
Foundation
No lock-in
Contract
Min. ad spend
Meta and/or Google. Below this, there is not enough signal to test and scale properly.
Agency fee
Fixed monthly fee for strategy, media buying, creative direction, and unit-economics reporting. Not % of ad spend.
Foundation
Tracking, creative systems, and audience structure before aggressive scaling.
Incentives
Optional performance-linked components for brands past foundation, tied to agreed MER or revenue targets.
Contract
Month-to-month after the first 90 days. We retain brands by performance, not paperwork.
Always included
Strategy, campaign management, weekly creative testing direction, CAPI/GA4 tracking setup, and weekly P&L reporting.
Exact retainer depends on spend, channels, and creative volume. Get a scoped quote on the free performance audit, in writing, with zero obligation.
CHANNELS & BENCHMARKS
Performance Marketing Channels We Run With 2026 India Benchmarks
We are deliberately not a "12-channel" agency. D2C marketing agency profit in India is concentrated in Meta and Google, supported by retention. Here is where each channel fits, with the benchmark ranges we see across our accounts and Indian industry data:
| Channel | Best for | Typical India benchmarks* | Key metric we manage |
|---|---|---|---|
| Meta Ads (FB + IG) | Demand creation, D2C discovery, retargeting | CPM ₹180–₹320 · CTR 1.5–2.5% | CAC / contribution ROAS |
| Google Search | High-intent capture, brand defence | CPC ₹28–₹85 · CVR 3–5% | CPA / conversion rate |
| Google Shopping / PMax | Catalogue-led ecommerce sales | ROAS 3.5–5x at scale | ROAS / feed health |
| YouTube Ads | Storytelling, new-category education | 2–2.5x engagement vs static | View-through CVR |
| Retention (Email/WhatsApp/SMS) | Repeat purchase, LTV, cart recovery | Up to 30% of abandoned carts recoverable (Baymard, 2024) | Repeat rate / LTV |
*Ranges from PeakPilots account data and Indian platform benchmarks, FY2026. Your category, AOV, and offer will move these numbers — that's exactly what the free audit maps out.
Retargeted users are roughly 70% more likely to convert than cold traffic (Invesp, 2024), which is why every account we run has a full-funnel retargeting layer from Day 1, not as an afterthought in Month 3.
WHO WE WORK WITH (AND WHO WE DON'T)
Who We Work With (And Who We Don't)
You are a D2C or ecommerce brand spending ₹1L+ per month on Meta or Google
You want a performance marketing agency in India that reports on profit, not vanity metrics
You sell physical products: fashion, jewellery, health, home, food, or supplements
You are done with agencies that cannot explain why ROAS dropped after Month 2
We do not work with B2B, lead-gen, or pure service businesses
We do not work with brands spending under ₹1L per month on ads
Minimum ₹1L/month active ad spend
HOW WE'RE DIFFERENT
Not Just Another Performance Agency.
Factor
Generic Agencies
PeakPilots
D2C + ecommerce focus
All business types
D2C and ecommerce only
Unit economics reporting
Platform ROAS screenshots
Weekly P&L with CAC, AOV, LTV
Creative testing cadence
1-2 creatives per month
Weekly hooks, angles, and formats
Server-side tracking
Pixel only
Meta CAPI + GA4 server-side
India market knowledge
Western playbooks
COD, UPI, festive spikes, vernacular
Lock-in contracts
6-12 month minimums
No lock-in after foundation phase
Attribution and reporting
Last-click dashboard exports
Multi-touch view tied to revenue
WHO RUNS YOUR ACCOUNT
Who's Behind PeakPilots
Founder & performance lead
Naitik Savaliya
PeakPilots is led by Naitik Savaliya from Ahmedabad, India. He has run paid growth for D2C brands across fashion, jewellery, beauty, and supplements, with one rule: report numbers a founder actually banks, not dashboard vanity metrics.
Every account is run by a senior strategist, never handed to a junior after the sales call.
Frequently asked
Performance Marketing Questions, Answered.
Straight answers on budgets, timelines, and how we work as a performance marketing agency in India.
A performance marketing agency plans and runs paid advertising where spend is tied to measurable outcomes — purchases, qualified leads, revenue — rather than impressions or reach. At PeakPilots that means managing Meta and Google Ads, creative testing, tracking, and retention as one system, and reporting CAC, ROAS, LTV, and contribution margin every week.
We only work with D2C and ecommerce brands, so every playbook is category-specific. Every account gets unit-economics reporting, weekly creative testing, and server-side tracking. We do not scale spend unless CAC and contribution margin support it — which is why our average delivered ROAS across accounts is 7x, with over ₹45 crore in client revenue generated.
Digital marketing is the umbrella — SEO, social, content, email, ads. Performance marketing is the subset where you pay for and optimise toward measurable outcomes. A digital agency reports activity (posts published, impressions earned). A performance agency reports business results (CAC, ROAS, revenue) and is accountable when they slip.
In India, credible performance marketing retainers typically run ₹40,000–₹2,00,000+ per month depending on ad spend, channels, and creative volume, plus your ad budget paid directly to Meta/Google. PeakPilots requires a minimum of ₹1,00,000/month in active ad spend, works on fixed retainers with performance-linked components, and quotes exact numbers in writing on the free audit call. See our pricing page for how retainers map to spend bands.
It depends entirely on your margins — that's the honest answer. A 3x ROAS can be wildly profitable at 70% gross margin and a loss-maker at 30%. As a rough 2026 India benchmark, blended ROAS of 3.5–5x is healthy for most D2C categories at scale; our portfolio average is 7x. We calculate your break-even ROAS in Week 1 so "good" is defined by your P&L, not an industry average.
Paid campaigns produce data within days and meaningful optimisation within 2–4 weeks. Expect stabilised, scalable ROAS by weeks 6–10 as tracking, creative testing, and audience systems compound — that's what our 90-day foundation is built around. Anyone promising profitable scale in Week 1 is selling you a screenshot, not a system.
₹1,00,000 per month in active ad spend across Meta and/or Google. Below that threshold there isn't enough conversion signal to test creatives and audiences properly, and we'd rather tell you that upfront than burn your budget learning nothing. Pricing explains how minimum spend fits our engagement model.
No. We work exclusively with D2C and ecommerce brands selling physical products — fashion, jewellery, beauty, health, home & living, food, footwear, and supplements. Specialisation is why our benchmarks, creative angles, and funnel math are sharper than generalist agencies'.
Which platforms do you run performance marketing campaigns on?
Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), and retention channels (email, WhatsApp, SMS). We deliberately don't spread across ten channels — D2C profit in India is concentrated in Meta and Google, and depth beats breadth.
How do you report performance? What will I actually see?
A weekly report reconciling platform data against your real revenue: CAC, blended and channel ROAS, MER, contribution margin, creative test results, and next week's plan. Monthly, a strategic review. You get full admin access to your own ad accounts — we never hold your data hostage.
Do you guarantee results or ROAS?
No agency can honestly guarantee a specific ROAS — auctions, seasonality, and your offer all move the number. What we do guarantee: senior-only account management, weekly creative testing, tracking fixed before scaling, transparent reporting, and no lock-in after 90 days. If we're not performing, you can leave — that's the guarantee that matters.
Will you work with our existing ad account or start fresh?
We work in your existing account whenever possible — its history and signal are assets. Week 1 is a forensic audit: tracking, structure, past creative performance, wasted spend. We rebuild inside the account rather than resetting the learning phase unless the account is fundamentally broken or restricted.
Who will actually manage my account day to day?
A senior performance strategist — the same calibre of person you meet on the audit call. No handoff to a junior after signing. You'll know your strategist by name, and every account is capped so nobody is juggling twenty brands.
Do you also make the ad creatives?
We drive the creative testing system — hooks, angles, scripts, and briefs every week — and produce statics and edits in-house. For UGC video we direct creators from our vetted network or brief yours. Either way, creative strategy and testing velocity is on us, because in 2026 creative is the biggest performance lever on Meta.
Do you handle landing pages and conversion rate optimization (CRO)?
Yes — ads are only half the equation. We audit and optimise the pages your ads land on: page speed, offer clarity, social proof, checkout friction. A 1% conversion-rate improvement compounds across every rupee of spend, so CRO recommendations are part of every engagement, and Shopify build-outs are available through our Shopify services team.
What is server-side tracking and why does it matter?
Server-side tracking (Meta Conversions API + GA4) sends conversion data from your server instead of relying only on browser pixels, which iOS privacy changes and ad blockers degrade. Cleaner signal means the algorithms optimise toward real buyers and your reporting matches reality. We set this up in Weeks 1–2, before scaling a rupee.
Can you scale a brand internationally from India (or into India)?
Yes. Our portfolio includes brands we run in the UK, Europe, and UAE alongside India — including taking Indian D2C brands international. Currency-level unit economics, market-specific creative, and compliance differences (like UK ASA rules) are already in our playbooks.
How do I start? What happens on the free performance audit?
Book the free 30-minute audit. A senior strategist reviews your ad accounts, tracking, and funnel before the call, then walks you through where money is leaking, what we'd do in the first 90 days, and the exact CAC your margins can afford. You leave with the roadmap in writing whether or not you hire us — no obligation, no pressure.
AHMEDABAD · INDIA
A Performance Marketing Agency in Ahmedabad, Built for Brands Everywhere
PeakPilots operates from Titanium Business Park, Makarba, Ahmedabad — one of India's fastest-growing D2C and startup hubs. Being based in Ahmedabad keeps our operating costs sane, which means senior talent works your account instead of a big-city agency's rent.
The work, however, isn't local: we currently run performance marketing for D2C and ecommerce brands across India (Ahmedabad, Mumbai, Delhi NCR, Bengaluru, Surat) as well as the United Kingdom, Europe, and the UAE. Currency, market, and platform nuances — INR vs GBP unit economics, UK ASA compliance, India festive-season pacing — are already built into our playbooks.
Visit or write to us: PeakPilots · D905, Titanium Business Park, Makarba, Ahmedabad, Gujarat 380051, India · sales@peakpilots.in
Headquarters
Address
D905, Titanium Business Park, Makarba, Ahmedabad, Gujarat 380051
Weekly strategy calls and reporting in IST. Remote-first for founders across India.
Ahmedabad HQIndia + UK + UAEIST reportingFestive playbooks
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