Dashboard ROAS, not bank-account profit
Your agency optimises for ROAS on the dashboard, not in your bank account.
Trusted by D2C founders across India · UK · Netherlands · Portugal
A D2C marketing agency in India for physical product brands that scale on profit, not vanity ROAS. We run paid ads, Shopify CRO, and retention flows for brands spending ₹1L+ per month. 7x average ROAS. Weekly reporting. No lock-in contracts.
Brands that trust us
WHAT WE DO
A direct-to-consumer marketing agency helps brands sell products online without retail middlemen. As a D2C marketing agency, PeakPilots runs the full growth stack — paid acquisition, Shopify CRO, retention, and reporting — all connected to your contribution margin.
A D2C marketing agency in India should do more than run Meta and Google ads. It should connect paid acquisition, Shopify conversion, retention, and reporting to your contribution margin. That is how performance marketing for D2C stays profitable past Month 2.
What separates a real D2C agency from a generic digital marketing company:
| # | Generic | D2C |
|---|---|---|
| 01 | tracks click-through rates | tracks cost per acquired customer vs. your margin ceiling |
| 02 | reports platform ROAS | reports contribution margin and net revenue weekly |
| 03 | runs ads | audits your Shopify PDPs, collection structure, offers, and checkout flows before scaling spend |
| 04 | does 1-2 creative variations per month | runs a weekly creative testing system |
PeakPilots works as a D2C ecommerce marketing agency and ecommerce growth agency for fashion, beauty, supplements, home, and food brands spending ₹1L+ per month on ads. Every playbook is built for Indian D2C unit economics, India checkout behaviour (COD, UPI), and repeatable scale. We also work with D2C brands in the UK, Netherlands, Portugal, and Australia.
THE REAL PROBLEM
If you hired a D2C performance marketing agency in India and watched ROAS decline after Month 2, here is what usually went wrong.
Your agency optimises for ROAS on the dashboard, not in your bank account.
Month 1 is great. Then creative fatigue, audience saturation, and the ROAS quietly dies.
They do not know your AOV, CAC ceiling, or contribution margin. They cannot scale with confidence.
When your agency earns more as you spend more, there is zero incentive to optimise spend efficiency. PeakPilots charges a fixed retainer — not a percentage of ad spend.
What we do
The same six services we run on the main site, from free consultation and Shopify to paid ads, retention, SEO, and social. All built for D2C brands in India.
FULL FUNNEL
Meta + Google Ads
Cold traffic
Shopify CRO
Convert
Purchase
Track
Retention
WhatsApp + Email
Most D2C brands run paid ads in isolation. Spend goes up, ROAS looks good on the dashboard, then creative fatigue hits, costs rise, and the ROAS collapses. The agency says "let's test new creatives" — same cycle repeats.
Real D2C growth compounds when every layer connects:
Drives qualified cold traffic to a Shopify store built to convert. Campaign structure targets the right audiences at the right funnel stage — awareness, consideration, and purchase intent handled separately, not thrown together.
The store converts paid traffic into buyers. Product page trust signals, checkout friction removal, site speed, and offer structure are fixed before scaling spend. A 1% improvement in conversion rate doubles the revenue from the same ad budget.
First-time buyers are turned into repeat customers through automated flows. Abandoned cart, post-purchase, loyalty triggers, and win-back sequences run 24/7. Retention revenue funds the next paid acquisition push.
Weekly P&L reporting tracks contribution margin, not just platform ROAS. You know exactly what each channel is generating in net revenue — not dashboard numbers that disconnect from your bank account.
This is why D2C brands that choose PeakPilots see consistent month-3, month-6, and month-12 growth — not just a strong first month.
SHOPIFY
Store CRO, catalog structure, and paid traffic run as one system.
We audit PDPs, collections, offers, and site speed before scaling ads. Weak feeds and slow pages kill ROAS even with strong creatives.
Meta catalog ads, Google Shopping, and Performance Max tied to clean GA4 events. Shopify data should match ad platforms, not diverge 30 to 40%.
OUR PROCESS
Week 1
Ad accounts, Meta CAPI, GA4, and attribution reviewed. We map CAC ceiling, AOV levers, and retention gaps before budget changes.
Weeks 2-4
Weekly hook and angle testing, audience structure, and landing page fixes for your vertical. Built for Indian D2C buying behaviour.
Weeks 5-8
Cut waste, scale winning ads, and report contribution margin weekly. No blind budget increases.
Week 9+
Increase spend only when CAC, AOV, and LTV support profit. Retention on WhatsApp and email funds the next growth push.
Week 1
Ad accounts, Meta CAPI, GA4, and attribution reviewed. We map CAC ceiling, AOV levers, and retention gaps before budget changes.
Weeks 2-4
Weekly hook and angle testing, audience structure, and landing page fixes for your vertical. Built for Indian D2C buying behaviour.
Weeks 5-8
Cut waste, scale winning ads, and report contribution margin weekly. No blind budget increases.
Week 9+
Increase spend only when CAC, AOV, and LTV support profit. Retention on WhatsApp and email funds the next growth push.
UNIT ECONOMICS
Platform ROAS means nothing if CAC, AOV, and LTV do not work together. We scale only when all three support profit.
CAC
Target
Customer acquisition cost tied to your margin ceiling, not competitor benchmarks.
AOV
Lift
Bundles, upsells, and offer structure to raise average order value on paid traffic.
LTV
Grow
Retention flows on WhatsApp and email so repeat purchase funds your next scale push.
HOW WE'RE DIFFERENT
D2C-only focus
Serve all niches
D2C and ecommerce only
Unit economics
Optimise for ROAS %
CAC, AOV, LTV-aware
Creative testing
1-2 creatives per month
Weekly testing system
Server-side tracking
Pixel only
Meta CAPI + GA4
India market knowledge
Generic playbooks
COD, UPI, festive spikes
Lock-in contracts
6-12 month contracts
No lock-in
P&L reporting
Dashboard screenshots
Weekly P&L with revenue attribution
Pricing model
% of ad spend (conflict of interest)
Fixed retainer — no %
Location expertise
Generic global playbooks
COD, UPI, festive spikes, India-specific
Numbers our clients let us share. Every figure is actual ad account data.
Client resultsHeadquartered in Ahmedabad, Gujarat. We work with D2C brands across India — remotely and in-person for Gujarat-based brands.
India D2C growth is not the same as US or EU playbooks. COD orders, UPI behaviour, festive demand spikes (Navratri, Diwali, End of Season Sales), and tier-2 city expansion all require India-specific strategies. Every growth plan at PeakPilots is built for how Indian shoppers actually buy.
Headquarters
Address
D905, Titanium Business Park, Makarba, Ahmedabad, Gujarat 380051
Weekly strategy calls and reporting in IST. Remote-first for founders across India.
INDUSTRIES
UGC-led Meta creatives, catalogue ads, size/fit angle testing
Ingredient-led content, before/after creative, retention via replenishment flows
Education-first funnel, testimonial creatives, WhatsApp post-purchase follow-up
Aspirational creative, occasion targeting, high-AOV offer structure
Sampling campaigns, subscription model acquisition, repeat purchase flows
Long consideration cycle, remarketing-heavy funnel, high-ticket CRO
Compliance-aware ad copy, before/after angles within Meta policy, subscription AOV
Trust-first creative, parent audience targeting, gifting season campaigns
Whether your brand sells T-shirts, turmeric supplements, handcrafted jewellery, or artisan hot sauce — the unit economics framework is the same. CAC must stay below your margin ceiling. AOV must be lifted through offer structure. LTV must be grown through retention. PeakPilots builds these systems for Indian D2C founders across all physical product categories.
INSIGHTS
CLIENT RESULTS
4.9/5 from 20+ verified reviews
Performance outcomes from founders after we rebuilt their Meta + Google growth systems.
“PeakPilots completely changed how we approach performance marketing at Ariqora. Our Meta ads went from inconsistent to a steady 6x ROAS in 6 weeks.”
Aris
Founder - Ariqora
“Our ethnic-wear campaigns finally reached the right audience and sales picked up significantly in the first few weeks.”
Priya
Founder - Goro Collections
“Within weeks our Meta campaigns were driving consistent daily orders across the Netherlands. Best decision for scaling our brand.”
Thomas
Founder - RobustRise
“PeakPilots helped us scale from our first 100 sales to 600+ pairs sold with focused Meta strategy for our niche.”
Liam
Founder - Bamboo Essence
“Their strategy helped us scale to thousands of orders and 200+ brand partnerships in under a year.”
Linda
Founder - My American Goods
OUR APPROACH
Fresh hooks, angles, and creatives tested every week. Not one batch at onboarding and silence for 30 days.
You work with senior strategists who own your account end to end. Not a rotating junior media buyer.
We start with a free D2C audit, build tracking and creative systems in 90 days, then scale only when unit economics work.
No lock-ins. No vanity metrics. Just profit-first growth.
PRICING
Clear structure for founders evaluating a D2C marketing agency in India.
Transparent D2C agency pricing — no percentage of ad spend, no hidden fees, no 6-month lock-in.
₹1L/mo
Min. ad spend
Retainer
Agency fee
90 days
Foundation
No lock-in
Contract
Min. ad spend
Meta or Google. Below this, testing lacks enough data to scale safely.
Agency fee
Fixed monthly fee for strategy, media buying, creative, and reporting. Not % of ad spend.
Foundation
Tracking, creative systems, and audience structure before aggressive scaling.
Incentives
Optional bonuses tied to agreed revenue or MER targets after metrics stabilise.
Contract
Rolling monthly after foundation if we are not delivering.
Exact retainer depends on channels, creative volume, and catalog size. We share a scoped proposal after the free audit.
WHO WE WORK WITH
You are a D2C brand spending ₹1L+ per month on Meta or Google Ads
You want a D2C marketing agency in India that reports on profit, not vanity metrics
You sell physical products: fashion, beauty, health, home, food, or supplements
You are done with agencies that cannot explain why ROAS dropped after Month 2
We do not work with B2B, lead-gen, or pure service businesses
We do not work with brands spending under ₹1L per month on ads
Minimum ₹1L/month active ad spend
FAQ
Straight answers on budgets, timelines, tracking, and how we run performance marketing for D2C brands before you book a call.
PeakPilots works exclusively with D2C brands spending ₹1L+ per month on Meta or Google Ads. Every account gets unit economics reporting (CAC, AOV, LTV), weekly creative testing, and server-side tracking via Meta CAPI + GA4. We scale spend only when CAC and margin support it — not when the dashboard ROAS looks good.
Yes. Performance marketing is our core — Meta Ads, Google Ads, and Google Shopping for D2C brands. We build full-funnel paid media systems that connect cold traffic to landing page CRO to retention, so every rupee spent compounds over time.
We are one of India's few D2C-only marketing agencies that reports on profit, not vanity metrics. With 7x average ROAS across clients, ₹45+ Cr revenue generated, and a no lock-in policy, we earn trust every month through results — not contracts.
A DTC (Direct-to-Consumer) marketing agency helps brands sell directly to customers online without wholesale or retail middlemen. PeakPilots is different because we optimise for bank-account profit, not dashboard ROAS. We track CAC against your margin ceiling, raise AOV through offer structure, and grow LTV through WhatsApp and email retention flows.
Most brands see initial ROAS improvement within weeks 2-4 of the creative and audience restructure. Weeks 5-8 focus on stabilising unit economics. From week 9+, we scale only with CAC, AOV, and LTV guardrails in place. Realistic and sustainable ROAS growth — not a spike that dies after Month 2.
PeakPilots works with D2C brands across fashion and apparel, beauty and skincare, health and wellness, supplements, home decor, food and beverage, and jewellery. We focus on physical product D2C brands spending ₹1L+ per month on paid ads.
PeakPilots charges a fixed monthly retainer — not a percentage of ad spend. Minimum ad spend is ₹1L per month on Meta or Google. The agency fee covers strategy, media buying, creative direction, and weekly P&L reporting. See our pricing page for retainer structure and scope. Exact scope is shared after your free D2C audit. No long-term lock-ins.
Yes. Shopify store audit, CRO, catalog structure, and paid traffic integration are part of our growth stack. Weak Shopify feeds and slow product pages kill ROAS even with strong creatives. We fix the store before scaling the spend.
Yes. PeakPilots works with D2C brands in India, UK, Netherlands, Portugal, and Australia. Strategy calls and reporting happen in IST. We have case studies across European and Southeast Asian markets.
Server-side tracking sends conversion data directly from your server to Meta and Google, bypassing browser-level ad blockers and iOS14+ privacy restrictions. For D2C brands, this recovers 20-40% of purchase events that standard pixel tracking misses — meaning your campaigns optimise on real purchase data, not a partial view.
Week 1: Free D2C audit — ad accounts, Meta CAPI, GA4, and attribution reviewed. Weeks 2-4: Creative and audience systems built with weekly hook and angle testing. Weeks 5-8: ROAS and unit economics stabilised — cut waste, scale winning ads, report contribution margin weekly. Week 9+: Scale with guardrails — increase spend only when CAC, AOV, and LTV support it.
No. PeakPilots operates on a rolling monthly contract after the 90-day foundation period. We earn your retention through results every month — not by locking you in for 6-12 months.
Generic agencies serve all industries and optimise for ROAS percentage on a dashboard. PeakPilots is D2C and ecommerce only. We track CAC against your margin ceiling (not competitor benchmarks), run weekly creative testing (not one batch per month), use Meta CAPI + GA4 server-side tracking (not pixel only), and report weekly P&L with revenue attribution (not dashboard screenshots).
Minimum ₹1L per month active ad spend on Meta or Google. Below this level, testing lacks enough data to scale safely. Brands spending under ₹1L/month are not a fit for our model.
We track three numbers: CAC (customer acquisition cost tied to your margin ceiling), AOV (average order value lifted through bundles, upsells, and offer structure), and LTV (lifetime value grown through WhatsApp and email retention flows). Platform ROAS means nothing if CAC, AOV, and LTV do not work together.
HOW TO CHOOSE
Not every D2C marketing agency in India is the right fit for every brand. Here is a six-point framework to evaluate any agency before you sign, or book a free D2C audit to get started.
Ask for screenshots from the actual ad manager showing ROAS, spend, and purchase volume over at least 90 days. Any agency can show a 10x ROAS screenshot from a ₹50K test. Ask for what happens at ₹3L-5L monthly spend.
If an agency is running your Meta campaigns without Conversions API (CAPI) active, they are optimising on incomplete data. iOS14 changes alone strip 20-40% of purchase events from standard pixel tracking. Ask directly: "Is CAPI active on my account?"
India D2C is not US or EU. Cash-on-delivery orders have 15-25% return-to-origin rates that destroy unit economics if not managed. Festive season demand spikes (Navratri, Diwali, EOSS) require advance creative and budget planning. Your agency must understand these dynamics.
Platform ROAS is a ratio. It does not tell you if you made money. Ask your prospective agency: "Will you report contribution margin weekly?" If the answer is no, they are managing your campaign, not your business growth.
Creative fatigue is the number-one reason ROAS collapses after Month 2. The right D2C agency tests 4-8 new creative variations every week — new hooks, angles, formats, and CTAs — so your campaigns never depend on one winning ad.
6-12 month contracts protect the agency, not you. If an agency is confident in their work, they offer rolling monthly agreements after a foundation period. Ask about contract length before you sign.
Tell us about your brand. In 30 minutes with a senior strategist, we'll map out a growth plan tailored specifically to your D2C stage.
We respond within 24 hours.
Get a free 30-minute growth strategy audit. We'll break down your current funnel and show you the exact levers to hit your next revenue milestone.