Trusted by D2C & ecommerce founders across India · UK · Europe · 12+ brands on Meta
Peak Pilots is a Facebook Ads agency in India for D2C and ecommerce brands that need Meta ROAS to hold past month 2, not just spike at launch. Catalogue ads, weekly creative testing, and Meta CAPI tracking, built around real unit economics.
Accepting 3 new Meta ad accounts this month
Since 2021, Peak Pilots has managed Meta ad accounts for 12+ D2C and ecommerce brands across fashion, jewellery, beauty, and home goods — generating ₹45+ crore in tracked client revenue at an average 7X return on ad spend.
YOUR META ADS TEAM
Founder & Meta Ads Lead, Peak Pilots
Peak Pilots is a small senior team, not junior account managers on rotation. Every Meta account gets a dedicated strategist who reviews performance weekly and is directly reachable.
Naitik Savaliya founded Peak Pilots after years scaling D2C brands on Meta. You meet your strategist before you sign. Our free Meta Ads audit is a working session, not a sales pitch.
FACEBOOK ADS 101
A Facebook ads agency in India runs Meta advertising end-to-end: campaign strategy, audiences, creative, budget, tracking, and optimisation, by people who manage ecommerce accounts full-time.
For D2C brands, that means catalogue feed management tied to inventory and margin, Meta Conversions API (CAPI) so tracking survives iOS changes, and a creative testing rhythm fast enough to beat ad fatigue. Most failures come from weak testing and broken tracking, not the platform itself.
What a specialist agency runs beyond boosted posts:
If an agency talks about reach and impressions before they can show you purchase event match quality, that's not a Facebook ads agency. That's a media buyer billing a retainer.
Audit — live Ads Manager review, tracking check, catalogue configuration, and unit economics before we touch budget.
Fix — CAPI setup, feed segmentation, and campaign rebuild where historical structure is holding performance back.
Test — weekly creative and audience tests with documented winners, losers, and reallocation rules.
Scale — budget moves to proven SKUs, angles, and placements with margin guardrails on every increase.
Four layers: audit, fix, test, scale, before budget compounds.
Brands that trust us
Gujarat-headquartered Meta ads agency for D2C brands across India. Local onboarding in Ahmedabad, same weekly cadence wherever you ship.
We work with founders in Ahmedabad, Surat, Mumbai, Delhi NCR, and Bengaluru on CAPI, catalogue ads, and weekly creative testing. Remote strategy calls and reporting run in IST. See client results.
Cities we serve
Headquarters · Ahmedabad
Address
D905, Titanium Business Park, Makarba, Ahmedabad, Gujarat 380051
Weekly strategy calls and reporting in IST. Remote-first for founders across India.
CREATIVE TESTING
Every Meta ad account we run gets a rotating weekly test slate across four formats. We kill underperforming creative fast and reallocate budget to what's actually converting, instead of letting one "winning" ad run until it fatigues.
Founder and creator-style hooks tested weekly.
Offer-led creatives for cold and warm audiences.
Product sets segmented by margin and velocity.
Structured asset groups with guardrails.
THE META ADS PROBLEM
If your Meta ROAS looked great at launch and died by Month 3, one of these three issues is usually the cause.
Same hooks and angles running for weeks. Audiences see the same ad too many times. CPA climbs while nobody refreshes creative.
Pixel-only tracking misses 30 to 40% of conversions after iOS changes. Meta optimises on bad data. Your best audiences never get enough budget.
Dynamic product ads running every SKU with no margin filters, no bestseller priority, and no creative overlays. Budget leaks to losers.
These aren't projected numbers or industry benchmarks. They're outcomes from live Meta ad accounts we currently manage for brands like yours. Every number is from live Facebook and Instagram ad accounts, verified from Ads Manager and Shopify dashboards. We publish named case studies so you can see category, spend level, and ROAS trajectory before you book an audit.
Every metric above is screenshot-verifiable from Meta Ads Manager. Ask for the raw dashboards on your audit call and we'll show you.
HOW TO CHOOSE
Not every Facebook ads agency in India is built for the same kind of brand. Some are generalist shops juggling B2B lead-gen, local services, and ecommerce in one portfolio. Others are media buyers who optimise for platform ROAS without touching catalogue feeds, CAPI, or creative testing cadence.
Before you hire a Meta ads agency, it's worth checking for four things. These are the questions we ask ourselves on every audit, and the standards we hold our own team to:
Ask for screenshots from live Ads Manager accounts — real account data, not slide-deck case studies. Any agency that can't show you actual ROAS, CPA, and spend numbers from a real dashboard hasn't proven they can manage yours. Look for week-over-week trends, not a single cherry-picked month.
Since iOS 14.5, Pixel-only tracking misses 30 to 40% of purchase events. If an agency doesn't mention Meta CAPI in their first conversation with you, their reporting and their optimization decisions are working off incomplete data. Ask specifically about event match quality and deduplication before you scale spend.
Ad fatigue is predictable. Agencies that test fresh hooks, angles, and formats weekly catch fatigue before it shows up in your CPA. Agencies that only react after ROAS drops are always a week behind. Ask for their creative testing calendar, not just their portfolio of static images.
A good Meta ads agency in India will tell you if your product, margin, or website isn't ready to scale profitably, before taking your budget. Agencies that say yes to every brand at every spend level usually don't have a specialization, and specialization is what drives results at scale. Walk away from anyone who promises 10X ROAS without seeing your numbers first.
At Peak Pilots, we only take on D2C and ecommerce brands spending ₹1L+/month on Meta. See who we do and don't work with below. If you pass those four checks with any agency, you're already ahead of most founders shopping for a Facebook ads partner.
TRACKING
META PLATFORMS
Full Meta stack for Indian ecommerce and D2C brands, structured for profit, not vanity reach.
Feed, Stories, and Reels placements for cold and warm traffic, structured for both awareness and direct-response goals. We separate prospecting from retargeting so budget does not bleed into exhausted audiences.
Reels-first creative strategy for fashion, beauty, and lifestyle brands, built around scroll-stopping UGC and native-feel content. Most Indian D2C accounts we run split 40 to 60% of spend across Instagram placements.
Structured asset groups with budget guardrails and creative controls, so Meta's automation scales spend without losing margin discipline. We never hand the account to Advantage+ without exclusion rules and weekly creative input.
Product sets segmented by margin, velocity, and seasonality, so budget flows to SKUs that actually contribute to profit, not just clicks. Dynamic overlays and bestseller sets keep catalogue ads from promoting dead inventory.
HOW WE WORK
Fresh hooks, angles, and formats every week. We kill losers fast and scale winners before fatigue sets in.
Meta Conversions API, pixel deduplication, and event match quality fixed before we scale spend. Bad data means bad optimisation.
Product sets segmented by margin, velocity, and season. Budget flows to SKUs that actually contribute to profit.
No lock-ins. No vanity metrics. Just profit-first growth.
WHO WE WORK WITH
You run or want to run Facebook and Instagram ads for your D2C or ecommerce store
You need a Facebook ads agency in India that understands catalogue ads and CAPI
You spend ₹1L+ per month on Meta (or plan to once tracking is fixed)
You want a Meta ads agency in India that reports on profit, not just reach
We do not work with B2B lead-gen or local service businesses
We do not work with brands spending under ₹1L per month on ads total
Minimum ₹1L/month active ad spend
PRICING
Management fees run ₹25K–₹1.5L/month for most D2C Meta specialists, separate from ad spend you pay Meta directly. Below ₹1L/month in spend, most budget goes to the learning phase, not enough data for weekly testing to compound.
Transparent Meta ads agency pricing: management fee is separate from ad spend, and every engagement is scoped on your free audit call.
₹25K–₹1.5L+
Flat monthly retainer
10–20%
% of ad spend
₹1L–₹5L
Growth phase spend
₹5L+
Scaling phase spend
Flat monthly retainer
Fixed management fee, independent of ad spend. Typical range for specialist Meta agencies managing D2C accounts with catalogue ads, CAPI, and weekly creative testing included in scope.
% of ad spend
Agency fee scales as a percentage of your monthly Meta budget. Common at mid-size agencies. Watch the spend-to-fee ratio as you scale: your ad spend should be at least 3 to 4x the management fee.
Growth phase spend
Once winning campaigns are identified and CAPI is reporting cleanly, most D2C brands we work with scale into this band over 60 to 90 days.
Scaling phase spend
For brands pushing aggressive acquisition alongside retention. Requires disciplined catalogue segmentation and weekly creative input to hold margin.
Two rules before you sign: verify the spend-to-fee ratio and insist on reporting that ties to Shopify orders, not platform ROAS alone. Get a scoped quote on your free Meta Ads audit, in writing, with zero obligation.
Peak Pilots works with brands at ₹1L/month active ad spend and above, because that's the minimum budget where weekly creative testing and CAPI-driven optimization can actually compound. Below that threshold, most of the budget goes to the platform's learning phase rather than profitable scaling.
Not sure which model fits your brand? Start with a free Meta Ads audit.
Tell us about your brand. In 30 minutes with a senior strategist, we'll map out a growth plan tailored specifically to your D2C stage.
We respond within 24 hours — no auto-generated replies, a strategist reviews every submission personally.
Get a free 30-minute growth strategy audit. We'll break down your current funnel and show you the exact levers to hit your next revenue milestone.
CLIENT RESULTS
Outcomes from brands that hired us as their Facebook ads agency in India.
“PeakPilots rebuilt our Meta setup from scratch. Ads went from inconsistent to a steady 6x ROAS in 6 weeks. CAPI and creative testing made the difference.”
Aris
Founder - Ariqora
“Our ethnic-wear Meta campaigns finally reached the right audience. Sales picked up in the first few weeks.”
Priya
Founder - Goro Collections
“Meta ads and reporting finally matched what we saw in sales. Performance became predictable month over month.”
Jaisukh
Founder - LIGROZ Jewellery
“They scaled us from 100 sales to 600+ pairs with focused Meta strategy and fresh creatives every week.”
Liam
Founder - Bamboo Essence
“Meta campaigns drove consistent daily orders within weeks. Best decision for scaling internationally.”
Thomas
Founder - RobustRise
Frequently asked
What D2C founders ask before hiring a Facebook ads agency in India or Meta ads agency.
We're not going to claim the title "best" for every brand. No agency honestly can. What we can say is we only work with D2C and ecommerce brands spending ₹1L+/month on Meta, which means every process, report, and creative test we run is built specifically for catalogue-driven, conversion-focused accounts rather than a generic mix of B2B, local service, and ecommerce clients. If your growth lives on Shopify and your primary acquisition channel is Meta, that specialization is what you're paying for.
Yes. "Meta ads" covers Facebook, Instagram, Messenger, and Advantage+ campaigns, and we run all three as one connected account rather than separate silos. Most of our clients' budget splits across Facebook and Instagram placements simultaneously, optimized together against the same purchase events. We don't treat Instagram as a bolt-on: Reels creative, Stories retargeting, and catalogue ads share the same CAPI events and exclusion logic.
Three things, specifically: we set up Meta CAPI and server-side tracking before we spend a single rupee on ads, most agencies treat this as optional. We test creative on a fixed weekly rhythm instead of reacting after performance drops. We segment catalogue ads by margin and velocity, not just category, so budget goes toward SKUs that actually contribute to profit. That combination is why accounts we inherit often look different within 60 days, not 6 months.
Most accounts see measurable movement, lower CPA, more stable ROAS, within the first 2 to 4 weeks once tracking is fixed and initial creative tests report back. Meaningful, durable scaling, the kind that survives past month 2, which is where most accounts we inherit were struggling, typically takes 60 to 90 days. Anyone promising overnight 10X ROAS without auditing your feed, CAPI, and creative history is selling marketing, not management.
₹1L/month in active Meta ad spend. Below that, most of the daily budget gets consumed by the platform's learning phase rather than generating enough data for weekly creative testing to be statistically meaningful. We publish this minimum openly because taking on accounts below that threshold wastes your money and our team's time. If you're pre-₹1L, we'll tell you what to fix first so you're ready when spend makes sense.
We manage the full account inside your Meta Ads Manager: budget allocation, bid strategy, campaign structure, and day-to-day optimization, not just strategy recommendations you'd have to implement yourself. You retain ownership of the ad account and billing to Meta. We operate as partners with admin access, weekly reporting, and documented changes so you always know what moved and why.
Meta Conversions API (CAPI) sends conversion events to Meta directly from your server, rather than relying only on browser-based Pixel tracking. Since iOS 14.5's privacy changes, Pixel-only tracking typically misses 30 to 40% of purchase events, which means Meta is optimizing your campaigns on incomplete data, and your reported ROAS may understate or overstate real performance. We set up CAPI with deduplication on every account before scaling spend, and we verify event match quality in Events Manager, not just install the connector.
No. We intentionally don't take on B2B lead-gen or local service businesses. Meta ad structures, funnels, and creative strategy for those categories are different enough that trying to serve both well means doing neither well. If you're not a D2C or ecommerce brand, we're happy to point you toward agencies that specialize in your category rather than stretch our team across incompatible account types.
We can take over an existing account. The first step is always an audit: reviewing your current campaign structure, tracking setup (Pixel vs CAPI), and catalogue configuration before we recommend what to keep and what to rebuild. Most accounts we inherit keep their historical data. We don't recommend starting from zero unless tracking is fundamentally broken or the catalogue feed is poisoning optimization across every campaign.
We work on a combination of a flat monthly management fee and results-linked terms, scoped to your ad spend and account complexity during the free audit call. We don't work on a pure percentage-of-ad-spend model alone, because it can incentivize spending more rather than spending better. Exact retainer and any performance component are shared in writing after the audit, with no obligation to proceed.
Weekly. Reports include what we tested that week, what won or lost, current ROAS and CPA against target, and what we're testing next, not just a monthly summary of top-line numbers. You'll see creative angles, audience shifts, and budget moves tied to margin, not a PDF of impressions and reach. If a number moved, you'll know which campaign, which creative, and which SKU drove it.
Both. We run weekly creative testing across UGC video, static and carousel, and catalogue/DPA formats, which means either producing creative in-house or working directly with your existing content and photography team to keep a constant testing pipeline running. Media buying without fresh creative is how accounts die at month 2. We treat creative production and budget allocation as one system, not two departments.
Fashion and apparel, jewellery, beauty and skincare, home goods, and other physical-product D2C brands. The case studies on this page (Riwa Fashion, Espirito Santo Relojoeiro, The Jewellery Store London) reflect the categories we work in most. We don't run Meta for apps, SaaS, or local lead-gen, because catalogue structure, AOV, and checkout behaviour for physical D2C are what our testing and reporting systems are built around.
Meta advertising (Facebook, Instagram, Advantage+, catalogue/DPA) is our core specialization. If you need Google Ads as well, ask us during your audit call. We can advise on whether a combined approach makes sense for your funnel, and refer or coordinate accordingly. Many clients run Google Shopping or Performance Max elsewhere. We focus on making Meta profitable first, because that's usually where Indian D2C brands burn the most budget fastest.
We review your current Meta account structure, or your goals if you're starting fresh, check whether CAPI and Pixel tracking is set up correctly, look at your catalogue feed if you're running DPA ads, and give you a specific, written breakdown of what's likely capping your ROAS, whether or not you decide to work with us afterward. It's a working session with a senior strategist, not a scripted sales call. Plan for 30 to 45 minutes and access to Ads Manager if you have an existing account.
