Peak·Pilots
Food & Spices

How LMG by Yellow Hing Achieved 3.4x Online Orders with Peak Pilots

Heritage Spice Brand Goes D2C

See how LMG by Yellow Hing grew with focused Food & Spices execution through a clear strategy, fast actions, and measurable outcomes.

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LMG by Yellow Hing

3.4x

Online Orders

+64%

AOV Increase

₹18L

Monthly Revenue

About LMG by Yellow Hing

LMG by Yellow Hing is a Delhi-based hing brand from the heart of Chandni Chowk, offering hing powder, compound hing and natural crystal resin. They needed a way to bring their wholesale trust online and sell directly to home cooks.

Moved from offline wholesale to a D2C store powered by recipe-led reels and bundle offers. Authentic Chandni Chowk heritage content built trust and steady online order growth.

Challenges

The brand was dependent on offline wholesale and scattered marketplace listings. Their low-ticket product made ads hard to scale profitably. Buyers could not tell real hing from cheap blends, and the online store had no bundles or reasons to buy more.

  • Heavy reliance on offline wholesale with thin margins
  • Low-ticket single packs making paid ads unprofitable
  • No content proving purity, aroma or heritage
  • Zero tracking across Shopify, Amazon and social channels

The Peakpilot Solution

We shifted the focus from 'selling a spice' to 'sharing a kitchen legacy'. Here is how we scaled LMG by Yellow Hing.

01

Brand Audit

Studied buyer reviews, search terms and competitor listings. Found purity and aroma were the top two reasons to switch brands.

  • Review mining
  • Search term analysis
  • Competitor pricing audit

02

Recipe Content Engine

Produced 30+ recipe and tadka reels monthly with home cooks, showing aroma and strength in everyday dishes.

  • Home cook creators
  • Recipe reel series
  • Purity proof content

03

Bundle and AOV Setup

Created family packs, jar bundles and free shipping thresholds to make every order profitable on ads.

  • Family pack bundles
  • Free shipping threshold
  • Cart upsell offers

04

Optimization

Weekly testing of hooks, bundles and audiences on Meta and Google Shopping, scaling winners and cutting losers fast.

  • Iterative testing
  • Shopping feed tuning
  • CPA-based optimization

Impact & Results

  • LMG by Yellow Hing delivered a strong lift in core performance, with online orders reaching 3.4x in within 90 days. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
  • The team also improved quality of acquisition and conversion consistency, driving +64% in aov increase with from bundle offers. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
  • Commercial impact followed quickly, with ₹18L in monthly revenue and new d2c peak. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.

What's Next

We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.

Empathize

  • Home Cook Needs
  • Purity Concerns
  • Spice Buying Habits

Define

  • AOV Targets
  • Content Pillars
  • Channel Priorities

Ideate

  • Recipe Hooks
  • Bundle Offers
  • Heritage Story

Design

  • Recipe Reels
  • Product Page CRO
  • Ad Copies

Test

  • Bundle A/B Testing
  • Creative Testing
  • Weekly Reports
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Conclusion

"Peak Pilots brought our family's hing legacy online. We now sell directly to home cooks across India who trust our quality as much as our old market customers."

Founding Team

Founder, LMG by Yellow Hing

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