The Ecommerce D2C Scaling Partner and a Specialist PPC Agency
We build full-funnel paid media systems that drive profitable growth across Meta and Google. If your CAC keeps rising and ROAS keeps dropping, we fix the strategy - not just the budget.
Trusted by 25+ d2c brands
Your ads are spending. Your margins aren't growing. Here's why.
Most agencies optimise for platform ROAS - metrics that look great in a report but mean nothing on your P&L. We track contribution margin, blended ROAS, and CAC payback period to ensure every rupee spent drives real profitability.
- ROAS that collapses every time Meta shifts its algorithm - no floor, no plan
- Creative fatigue burning budget with the same 3 ads while CPMs climb
- Broken attribution - you don't actually know which channel is working
Why D2C Brands Fire Their Ad Agency and Choose PeakPilots
Running ads is table stakes. Building a paid media ecosystem that compounds profitably is rare. We engineer full-funnel systems where creative, audience architecture, and attribution work together to protect your margin.
Creative Strategy
Data-backed UGC built to stop the scroll. We test 4-6 new hooks every month to ensure creative fatigue never kills your performance.
Full-Funnel Structuring
Segmented prospecting and retention campaigns engineered to capture, convert, and keep - not just reach and vanish.
Media Buying 2.0
AI-assisted bidding with human margin oversight. We use algorithms for scale and human judgement for profitability decisions.
Attribution Setup
CAPI and server-side tracking for 100% data accuracy. We fix tracking before we touch a single rupee of your budget.
PeakPilots paid ads are built for one type of brand.
We don't take every paid media client. We work with D2C brands on Shopify that are serious about profitable scaling — not just hitting a ROAS number that looks good in a screenshot.
Launching Paid Ads
You've validated your product and you're ready to invest in paid media for the first time. You want CAPI set up properly and a full-funnel structure from day one.
This is me →Stuck at ₹10L–₹50L/month
You're running ads but CAC keeps climbing, ROAS is flat, and you're not sure if the problem is creative, targeting, or tracking. You need a full account audit.
This is me →Ready to Scale Past ₹1Cr+
Your unit economics work. Now you need cross-channel scale — Meta, Google, retargeting — managed as one unified system with margin protection built in.
This is me →Three Channels. One Unified Revenue Engine.
We manage every channel with an obsession over margin and blended ROAS. No channel silos and no misaligned bidding strategies that cannibalise each other.
Meta Ads (Facebook + Instagram)
From Audit to Scale: The PeakPilots Performance Media Playbook
A structured, high-performance journey from initial technical audit to aggressive market scaling.
Audit & Data Fix
Full ad account audit and CAPI setup. We fix your data layer before spending a rupee - because bad data costs more than the media ever will.
Strategy & Creative
Campaign architecture across Meta and Google. Full creative brief, hook angle strategy, and A/B testing plan produced before launch.
Launch & Learn
Campaigns go live in a controlled environment. Systematic A/B tests across hooks and audiences with weekly ROAS and CPA reporting.
Scale & Optimise
Double down on winners and refresh creative every 2 weeks. We scale budget using ROAS guardrails and margin thresholds - not gut feel.
Invest in Performance. Not Agency Markups.
Fixed monthly management fees - no percentage-of-spend markups. Includes first-party tracking, weekly blended ROAS reporting, and a dedicated specialist.
Not all agencies understand D2C paid media. Here's the gap.
Tracking Setup
GA4 + basic pixel
CAPI + server-side tracking + GA4 — 100% data accuracy from day one
Creative Production
Brief you to find your own creative
In-house UGC, static, carousel, and video production included
Reporting Metrics
Platform ROAS + impressions
Blended ROAS, contribution margin, CAC payback period — the numbers that affect your P&L
Channel Approach
Manage Meta OR Google independently
Unified cross-channel strategy where budgets don't cannibalise each other
Pricing Model
% of ad spend (gets expensive as you scale)
Fixed monthly management fee — your growth doesn't cost you more in agency fees
GA4 + basic pixel
CAPI + server-side tracking + GA4 — 100% data accuracy from day one
Brief you to find your own creative
In-house UGC, static, carousel, and video production included
Platform ROAS + impressions
Blended ROAS, contribution margin, CAC payback period — the numbers that affect your P&L
Manage Meta OR Google independently
Unified cross-channel strategy where budgets don't cannibalise each other
% of ad spend (gets expensive as you scale)
Fixed monthly management fee — your growth doesn't cost you more in agency fees
Stop settling for generic agencies. Get the specialized Shopify growth you deserve.
Everything you need
to know.
Need more answers? Reach out to our D2C marketing agency experts. As a direct to consumer marketing agency, we are here to solve your growth bottlenecks.
Tracking and CAPI setup is complete in week one. Campaigns launch in week two. The learning phase runs for 2–3 weeks — expect meaningful data by the end of month one. Optimised performance (consistent ROAS above target) typically stabilises by month two.
No. We work with D2C brands that have a validated product and are ready to invest in paid media. If you're pre-revenue, we recommend completing your product-market validation first before working with a paid media agency.
Fixed monthly management fee — no percentage-of-spend markup. The fee you see is the fee you pay, regardless of how much your ad spend grows. All plans include weekly ROAS reporting and a dedicated account specialist.
A minimum of ₹1.5L/month ad spend for the Single Platform plan. For Dual Platform and Full Funnel, we recommend ₹3L–₹5L/month minimum to generate enough data for meaningful optimisation.
Yes — creative production is included in all plans. We produce static ads, carousels, UGC-style video, and reels in-house. You provide brand assets; we handle concepting, scripting, production, and iteration based on performance data.
No. After a 3-month onboarding period (required to complete setup and learning phase properly), all plans run month-to-month. We earn your continued business through performance, not contracts.
Meta (Facebook + Instagram) and Google (Search, Shopping, Performance Max). As a Meta ads agency for Shopify brands, every setup includes CAPI and server-side tracking — not just a standard pixel. For Google, we run Merchant Center, Search, and PMAX as a unified system.
Three things: we include creative production in every plan, we report on contribution margin not just platform ROAS, and we charge a fixed fee instead of a percentage of spend. Most D2C brands come to us after being burned by an agency that charged more as their spend grew but delivered proportionally less.
The ROAS numbers speak. Our clients confirm.
From first-time Meta spenders to established D2C brands managing ₹4Cr/month in ad spend — here's what a specialist ppc agency for ecommerce delivers when strategy, creative, and tracking are finally working in sync.
Case Study 01 · Fashion
Riwa Fashion
Fast Fashion Creative Scaling
Moved from static catalog ads to high-volume UGC creatives and trend-based reels. Relatable styling content unlocked consistent performance growth across Meta campaigns.
47%
CPA Drop
1.8x
CVR Increase
₹74L
Monthly Revenue
Case Study 02 · Luxury Watchmaking
Espírito Santo Relojoeiro
A 70-Year Legacy Reborn
Bringing a traditional Portuguese heritage brand into the digital era with a performance-first omnichannel strategy. Consistent growth across Meta and Google ads.
5.2x
Average ROAS
+140%
Revenue Growth
2.5M+
Portugal Reach
Case Study 03 · Jewellery
The Jewellery Store London
Luxury Conversion Optimisation
Aspirational UGC showcasing real-life styling and gifting moments improved trust and buyer confidence. The balance of luxury positioning and authenticity increased conversion intent and repeat engagement.
39%
CPA Drop
1.7x
CVR Increase
₹48L
Monthly Revenue
Ready to Turn Ad Spend Into Predictable D2C Revenue?
Book a free 30-minute Paid Ads Audit. Our specialists will map your current ad account's exact inefficiencies and show you the fastest path to your next ROAS target — no generic recommendations, no pitch deck, just a real media plan you can act on.