Peak·Pilots
Fragrance

How ALM Perfume Achieved 44% CPA Drop with Peak Pilots

Attar Discovery Funnel Scaling

See how ALM Perfume grew with focused Fragrance execution through a clear strategy, fast actions, and measurable outcomes.

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ALM Perfume

44%

CPA Drop

4.6x

Average ROAS

₹42L

Monthly Revenue

About ALM Perfume

ALM Perfume is a fragrance brand known for alcohol-free attars and concentrated perfume oils in oud, musk and floral notes. They needed a way to sell scent online with confidence and move beyond discount-driven sales.

Moved from discount-heavy catalogue ads to scent storytelling reels and sampler-led offers. Mood-based fragrance content unlocked lower CPAs and stronger repeat buying across Meta.

Challenges

The brand was over-reliant on discount catalogue ads which were eroding margins and attracting one-time buyers. Their audience could not judge a scent from a product photo. Conversion rates stayed low and repeat purchases were rare despite strong product quality.

  • Heavy reliance on discount-led catalogue ads
  • No way for buyers to discover scents before buying full size
  • Product photos with zero mood, notes or occasion storytelling
  • Low repeat rate with no post-purchase email or SMS flows

The Peakpilot Solution

We shifted the focus from 'selling bottles' to 'selling moods'. Here is how we scaled ALM Perfume.

01

Scent Audit

Analyzed sales and reviews to group attars by mood and occasion. Found oud and musk lovers had 2x higher repeat intent.

  • Bestseller analysis
  • Notes and mood mapping
  • Review sentiment audit

02

Sampler Funnel Setup

Launched discovery sampler kits as a low-risk first order, with full-size credit to pull buyers up the ladder.

  • Sampler kit offer
  • Full-size credit
  • Landing page CRO

03

Scent Storytelling

Produced mood-based reels describing notes, occasions and longevity so buyers could imagine each fragrance.

  • Mood-based reels
  • Creator reviews
  • Occasion-led ad sets

04

Retention Engine

Built Klaviyo flows recommending full sizes and matching scents to every sampler buyer within 14 days.

  • Sampler to full-size flows
  • Scent pairing emails
  • VIP repeat offers

Impact & Results

  • ALM Perfume delivered a strong lift in core performance, with cpa reduction reaching 44% in within 60 days. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
  • The team also improved quality of acquisition and conversion consistency, driving 4.6x in roas achieved with from sampler funnel. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
  • Commercial impact followed quickly, with ₹42L in monthly revenue and new scaling peak. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.

What's Next

We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.

Empathize

  • Scent Discovery Barriers
  • Buyer Moods
  • Gifting Occasions

Define

  • CPA Targets
  • Scent Families
  • Sampler Economics

Ideate

  • Mood Hooks
  • Sampler Offers
  • Pairing Logic

Design

  • Scent Reels
  • Landing Pages
  • Klaviyo Flows

Test

  • Offer A/B Testing
  • Creative Testing
  • Weekly Reports
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Conclusion

"Peak Pilots changed how we sell fragrance online. We stopped chasing discounts and started building customers who love our attars and keep reordering."

Founding Team

Founder, ALM Perfume

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