PeakPilots is a Meta ads agency for D2C and ecommerce brands that need structured creative testing, conversion tracking, and campaign optimisation tied to real business outcomes.
12+ brands · ₹45+ Cr tracked revenue · 7x avg ROAS · Client-owned ad accounts
Since 2021, PeakPilots has operated as a Meta ads agency for 12+ D2C and ecommerce brands across fashion, jewellery, beauty, and home, generating ₹45+ crore in tracked client revenue at an average 7x return on ad spend.
YOUR META ADS TEAM
Founder & Meta Ads Lead, Peak Pilots
PeakPilots is a small senior team, not junior account managers on rotation. Every Meta account gets a dedicated strategist who reviews performance weekly and is directly reachable.
You meet your strategist before you sign. Our free Meta ads audit is a working session, not a sales pitch. We manage accounts for brands in India, the US, the UK, and Canada from our Ahmedabad HQ.
META ADS BASICS
A Meta ads agency runs Facebook and Instagram advertising end-to-end: strategy, audiences, creative, budget, tracking, and optimisation, by people who manage ecommerce accounts full-time.
For D2C brands, that means catalogue feed management tied to inventory and margin, Meta Conversions API (CAPI) so tracking survives privacy changes, and a creative testing rhythm fast enough to beat ad fatigue. Most failures come from weak testing and broken tracking, not from Meta itself.
What a specialist paid social team runs beyond boosted posts:
If an agency talks about reach and impressions before they can show you purchase event match quality, that is not a Meta ads agency. That is a media buyer billing a retainer.
Audit: live Ads Manager review, tracking check, catalogue configuration, and unit economics before we touch budget.
Fix: CAPI setup, feed segmentation, and campaign rebuild where historical structure is holding performance back.
Test: weekly creative and audience tests with documented winners, losers, and reallocation rules.
Scale: budget moves to proven SKUs, angles, and placements with margin guardrails on every increase.
Four layers: audit, fix, test, scale, before budget compounds.
Brands that trust us
PeakPilots is a Meta ads agency headquartered in Ahmedabad, India, running Meta ad accounts for D2C brands that sell in India, the United States, the United Kingdom, and Canada. Same operating system: CAPI-first tracking, weekly creative, catalogue discipline, and margin reporting. Local currency, local creative nuance, one senior team.
Strategy calls run in IST-friendly slots with overlap for US East, UK, and Canada. You own the Business Manager. See client results.
Cities we serve
Headquarters · Ahmedabad
Address
D905, Titanium Business Park, Makarba, Ahmedabad, Gujarat 380051
Weekly strategy calls and reporting in IST. Remote-first for founders across India.
PROCESS
Week 1
Live Ads Manager review, Event Match Quality, catalogue configuration, and unit economics before we touch budget.
Weeks 2-3
CAPI setup or repair, feed segmentation, campaign rebuild where structure is capping learning.
Weeks 3-6
Weekly creative and audience tests with documented winners, losers, and reallocation rules.
Week 6+
Budget moves to proven SKUs, angles, and placements with margin guardrails on every increase.
Week 1
Live Ads Manager review, Event Match Quality, catalogue configuration, and unit economics before we touch budget.
Weeks 2-3
CAPI setup or repair, feed segmentation, campaign rebuild where structure is capping learning.
Weeks 3-6
Weekly creative and audience tests with documented winners, losers, and reallocation rules.
Week 6+
Budget moves to proven SKUs, angles, and placements with margin guardrails on every increase.
What we do
Six Meta workstreams for D2C brands: architecture, creative testing, Conversions API, catalogue feeds, retargeting, and margin-aware reporting. Part of how our performance marketing agency runs paid social.
THE META ADS PROBLEM
When Meta ROAS looks strong at launch and weakens later, the cause is rarely one setting. These are the issues we audit first, and the problems PeakPilots is built to fix.
The same hooks run for weeks. Frequency climbs, CPA follows, and fresh angles only ship after performance is already down. We set a weekly creative test cadence before scale.
Pixel-only setups lose purchase signal after browser and iOS restrictions. Meta then optimises on incomplete events. We fix Pixel plus Conversions API with deduplication before increasing spend.
Dynamic product ads promote every SKU with no margin filters or bestseller priority. Budget leaks to low-contribution products. We segment feeds by margin, velocity, and season.
Prospecting, retargeting, and Advantage+ often compete for the same conversions. Spend piles into exhausted audiences. We separate funnel stages and move budget to what is still efficient.
Strong ads cannot overcome a slow PDP, unclear offer, or broken checkout path. We flag conversion friction early and recommend CRO fixes so paid traffic is not wasted.
Platform ROAS can look healthy while contribution margin shrinks. We report against CAC, AOV, and product economics so scaling decisions protect profit, not just Ads Manager numbers.
CREATIVE TESTING
Every Meta account gets a new creative test batch each week across 4 formats: UGC video, static, carousel, and catalogue. Multiple hooks and angles rotate in. Winners scale. Fatigued creatives are cut before CPA climbs.
Founder and creator-style hooks tested weekly.
Offer-led creatives for cold and warm audiences.
Product sets segmented by margin and velocity.
Structured asset groups with guardrails.
HOW TO CHOOSE
Not every Meta ads agency is built for the same brand. Some are generalist shops mixing B2B lead-gen, local services, and ecommerce in one portfolio. Others are media buyers who chase platform ROAS without touching catalogue feeds, CAPI, or a creative calendar.
Before you hire, check for four things. These are the standards we hold our own team to:
Ask for live Ads Manager screenshots: ROAS, CPA, and spend trends week over week. See our client results, not a single cherry-picked month in a slide deck.
If CAPI is optional in the first conversation, optimisation is running on incomplete data.
Ask for the testing calendar. Reactive creative is always a week late.
A good Meta ads agency will decline brands whose margins, offer, or site are not ready, before taking budget.
At PeakPilots, we only take D2C and ecommerce brands at our published spend floor. If you pass those four checks with any agency, you are already ahead of most founders shopping for Meta help.
These are outcomes from live Meta ad accounts, verified in Ads Manager and store dashboards, not projected benchmarks.
Every metric above is screenshot-verifiable from Meta Ads Manager. Ask for the raw dashboards on your audit call.
PROOF
Campaign and store views from Meta and Shopify work we run. Ask for current dashboards on your audit call.
Tap any dashboard to zoom
TRACKING
WHY PEAK-PILOTS WINS
Focus
All industries
D2C and ecommerce only
Tracking
Pixel only
CAPI + pixel deduplication
Creative
1-2 creatives per month
Weekly hooks, angles, formats
Catalogue
Basic DPA setup
Segmented feeds + exclusions
Reporting
Platform ROAS screenshots
Weekly P&L with CAC and LTV
Advantage+
Hand off to automation
Structured testing with controls
Contracts
6-12 month minimums
No lock-in after foundation phase
Geography
Single-country pitch
India HQ, accounts in US, UK, Canada
META STACK
Full Meta stack for D2C brands in India, the US, the UK, and Canada, structured for profit, not vanity reach.
Feed, Stories, and Reels for cold and warm traffic. Prospecting stays separated from retargeting so budget does not bleed into exhausted audiences.
Reels-first creative for fashion, beauty, and lifestyle brands, built around scroll-stopping UGC and native-feel content.
Asset groups with budget guardrails and creative controls so automation scales spend without deleting margin discipline.
Product sets segmented by margin, velocity, and seasonality so dynamic ads promote SKUs that contribute to profit.
HOW WE WORK
A new test batch every week across 4 formats (UGC, static, carousel, catalogue). Kill losers fast. Scale winners before fatigue sets in.
Conversions API, pixel deduplication, and Event Match Quality fixed before we scale spend.
Product sets by margin, velocity, and season. Budget flows to SKUs that contribute to profit.
No lock-ins. No vanity metrics. Just profit-first growth.
WHO WE WORK WITH
You run or want to run Facebook and Instagram ads for a D2C or ecommerce store
You need a Meta ads agency that understands catalogue ads and CAPI
You spend ~₹1L+ / $1,200+ / £950+ / $1,600+ CAD per month on Meta (or will after tracking is fixed)
You want reporting on contribution margin, not just platform ROAS
We do not work with B2B lead-gen or local service businesses on this programme
We do not take accounts below the spend floor above, except for a free audit roadmap
Minimum ~₹1L / $1,200+ monthly Meta ad spend
PRICING
Across India, the US, the UK, and Canada, Meta ads agency management fees sit in a clear band once scope is set. Your ad spend is billed by Meta to you. Our management fee is separate. Every engagement is scoped on your free audit call, in writing, with zero obligation.
₹25K-₹1.5L+
or $799-$5,000+ USD
Flat monthly retainer
10-20%
common elsewhere
% of ad spend (market)
₹1L-₹5L
or $1.2K-$6K+ / mo
Growth-phase ad spend
₹5L+
or $6K+ / mo
Scaling-phase ad spend
Flat monthly retainer
₹25K-₹1.5L+ · or $799-$5,000+ USD
Fixed management fee for specialist Meta work including CAPI, catalogue, and weekly creative testing. Preferred model at PeakPilots.
% of ad spend (market)
10-20% · common elsewhere
Industry reference only. We avoid pure percent-of-spend models that incentivise spending more instead of spending better.
Growth-phase ad spend
₹1L-₹5L · or $1.2K-$6K+ / mo
Typical Meta spend once winners exist and CAPI is clean. Minimum floor for weekly creative testing to compound.
Scaling-phase ad spend
₹5L+ · or $6K+ / mo
For brands pushing aggressive acquisition. Needs catalogue segmentation and weekly creative volume to hold margin.
Two rules before you sign: verify the spend-to-fee ratio, and insist on reporting that ties to store orders, not platform ROAS alone. Get a scoped quote on your free Meta ads audit.
PeakPilots works with brands at the spend floor above because that is where weekly creative testing and CAPI-driven optimisation can compound.
Not sure which model fits your brand? Start with a free Meta ads audit.
INSIGHTS
EXPLORE MORE
Tell us about your brand. In 30 minutes with a senior strategist, we'll map out a growth plan tailored specifically to your D2C stage.
We respond within 24 hours. A strategist reviews every submission personally. No auto-generated replies.
Get a free 30-minute growth strategy audit. We'll break down your current funnel and show you the exact levers to hit your next revenue milestone.
CLIENT RESULTS
Outcomes from brands that hired us as their Meta ads agency.
“PeakPilots rebuilt our Meta setup from scratch. Ads went from inconsistent to a steady 6x ROAS in 6 weeks. CAPI and creative testing made the difference.”
Aris
Founder - Ariqora
“Our ethnic-wear Meta campaigns finally reached the right audience. Sales picked up in the first few weeks.”
Priya
Founder - Goro Collections
“Meta ads and reporting finally matched what we saw in sales. Performance became predictable month over month.”
Jaisukh
Founder - LIGROZ Jewellery
“They scaled us from 100 sales to 600+ pairs with focused Meta strategy and fresh creatives every week.”
Liam
Founder - Bamboo Essence
“Meta campaigns drove consistent daily orders within weeks. Best decision for scaling internationally.”
Thomas
Founder - RobustRise
Frequently asked
What D2C founders in India, the US, the UK, and Canada ask before hiring a Meta ads agency.
A Meta ads agency plans, builds, and manages paid campaigns across Facebook, Instagram, Messenger, and related Meta placements. That includes campaign architecture, audience and Advantage+ setup, creative testing, budget pacing, Pixel and Conversions API tracking, catalogue feeds where needed, and reporting tied to leads or purchases, not vanity reach.
Yes. PeakPilots is headquartered in Ahmedabad, India, and manages Meta ad accounts for D2C and ecommerce brands in India, the United States, the United Kingdom, and Canada. Strategy calls run in IST-friendly slots with overlap for US East, UK, and Canada time zones. Reporting is delivered in your store currency (INR, USD, GBP, or CAD).
Facebook ads are one placement set inside Meta. A Meta ads agency manages the full stack: Facebook Feed and Reels, Instagram Feed, Stories and Reels, Advantage+ shopping, catalogue ads, and often Messenger or WhatsApp click-to-message formats, under one measurement system. PeakPilots runs that full stack, not Facebook-only boosts.
Yes. Every engagement includes Pixel plus server-side Conversions API with event deduplication and Event Match Quality checks before we scale spend. Pixel-only setups typically miss a large share of conversions after browser and iOS restrictions, which makes Meta optimise on incomplete data.
We work with brands spending the equivalent of ₹1 lakh per month or more on Meta (roughly $1,200+ USD / £950+ GBP / $1,600+ CAD depending on FX). Below that, learning phases consume most of the budget and weekly creative tests rarely reach statistical confidence. If you are below that threshold, the free audit still maps what to fix first.
Specialist Meta management fees commonly range from about ₹25,000-₹1,50,000 per month in India, or roughly $799-$5,000+ USD / £650-£4,000+ GBP / $999-$6,000+ CAD for comparable scopes abroad, separate from ad spend paid to Meta. PeakPilots scopes a flat monthly management fee (not a pure percent-of-spend model) on the free audit call, in writing, with no obligation.
Both. We run a weekly creative testing rhythm across UGC-style video, static, carousel, and catalogue formats. We either produce creative in-house or work with your content team so the account always has fresh hooks and angles. Media buying without a creative pipeline is how ROAS dies after month two.
Yes, for accounts that adapted. Conversions API, cleaner event taxonomies, broader targeting with stronger creative, and catalogue hygiene replaced the old interest-stack playbook. Accounts still running 2019 tactics are the ones that feel like Meta stopped working.
You do. Campaigns run inside your Business Manager. We take partner or admin access. Audiences, pixel, catalogue, and historical learning stay with your business if you ever change agencies. Ad spend is billed by Meta to you, separate from our management fee.
Most accounts see clearer CPA and more stable ROAS within 2 to 4 weeks after tracking is fixed and the first creative tests report. Durable scale that holds past month two usually takes 60 to 90 days. Anyone promising overnight 10x ROAS without auditing feed, CAPI, and creative history is selling a pitch, not a system.
Yes. We focus on physical-product D2C and ecommerce brands (fashion, jewellery, beauty, home, wellness products, and similar). We do not take B2B lead-gen or local service accounts on this programme, because catalogue structure, AOV, and checkout behaviour are different enough that generalist mixing hurts both sides.
Yes. We start with an audit of structure, creative library, Pixel and CAPI health, and catalogue configuration. Most accounts keep historical data. We only recommend a full rebuild when tracking is broken or the feed is poisoning optimisation across campaigns.
Yes, with guardrails. We use Advantage+ where Meta automation helps, with exclusion rules, creative inputs, and margin-aware product sets. We do not hand an account to automation without weekly creative and budget controls.
Weekly. You get what we tested, what won or lost, ROAS and CPA versus target, and next tests, tied to Shopify or store orders where possible, not a vanity PDF of impressions. If a number moved, you will know which campaign, creative, and SKU drove it.
A senior strategist reviews your Ads Manager (or your goals if you are starting fresh), checks CAPI and Pixel health, reviews catalogue setup if relevant, and sends a written breakdown of what is capping ROAS. Plan 30 to 45 minutes. No obligation to proceed.
Meta is the focus of this page. Many clients also run Google Shopping or Performance Max. Ask on the audit if a combined plan makes sense. You can also see our Google Ads Agency India page for search and Shopping work.
