01
Intention Audit
Grouped the catalogue by buyer need like calm, protection and wealth. Found intention-led hooks drove 3x higher click-through.
- Catalogue intention mapping
- Review sentiment audit
- Competitor hook research
Crystal Jewellery
How Diivine Stones Achieved 4.1x ROAS with Peak Pilots
Spiritual Wellness Brand Scaling
See how Diivine Stones grew with focused Crystal Jewellery execution through a clear strategy, fast actions, and measurable outcomes.
Meta AdsUGC ProductionShopifyWhatsApp
4.1x
Average ROAS
2.1x
Repeat Orders
₹36L
Monthly Revenue
About Diivine Stones
Diivine Stones is a crystal jewellery brand offering natural stone bracelets, crystal rakhis and charging plates. They needed a way to make crystal benefits feel personal and trustworthy, and turn spiritual curiosity into repeat purchases.
Moved from boosted posts to intention-led UGC reels and festive gifting campaigns. Meaning-first storytelling around each crystal unlocked consistent sales growth across Meta.
Challenges
The brand was relying on boosted posts that drove likes but very few orders. Their audience wanted to know which crystal fits their need, not just see product photos. Trust was low for first-time buyers and festive demand was left untapped.
- Heavy reliance on boosted posts and organic reach
- Product-only creatives with no meaning or intention
- No structured campaigns for Rakhi and festive gifting
- Low repeat orders with zero post-purchase follow-up
The Peakpilot Solution
We shifted the focus from 'selling bracelets' to 'matching intentions'. Here is how we scaled Diivine Stones.
02
UGC Engine Setup
Partnered with 15+ wellness creators to produce 40+ wearer stories and unboxing reels every month.
- Creator onboarding
- Intention-based briefs
- Content production pipeline
03
Festive Gifting Push
Launched dedicated Rakhi and festive gifting campaigns with bundles, early access and urgency-led creatives.
- Crystal Rakhi campaigns
- Gift bundle offers
- Countdown retargeting
04
Retention Loop
Built WhatsApp follow-ups for crystal care, cleansing reminders and pairing suggestions to drive second purchases.
- WhatsApp care flows
- Pairing recommendations
- Repeat buyer offers
Impact & Results
- Diivine Stones delivered a strong lift in core performance, with roas achieved reaching 4.1x in within 75 days. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
- The team also improved quality of acquisition and conversion consistency, driving 2.1x in repeat orders with from whatsapp flows. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
- Commercial impact followed quickly, with ₹36L in monthly revenue and festive season peak. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.
What's Next
We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.
Empathize
- Buyer Intentions
- Trust Barriers
- Gifting Behaviour
Define
- ROAS Targets
- Intention Pillars
- Creator Selection
Ideate
- Hook Library
- Gift Bundles
- Festive Calendar
Design
- UGC Reels
- Wearer Stories
- WhatsApp Flows
Test
- Creative A/B Testing
- Offer Testing
- Weekly Reports
Meta AdsUGC ProductionShopifyWhatsApp
Conclusion
"Peak Pilots understood our brand better than anyone. Our customers now know exactly which crystal to choose, and they keep coming back for more."
Founding Team
Founder, Diivine Stones
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