Feed-First Methodology
We fix Merchant Center and product feed health before touching bids. The step most agencies skip.
GOOGLE ADS AGENCY · INDIA
Google Ads Agency IndiaShopping & PMax for D2C Brands
We manage Google Ads for Indian D2C brands as a specialist D2C ecommerce marketing agency: Merchant Center feeds, Shopping, PMax, Search, and tracking tied to real Shopify orders, not inflated pixel fires.
Accepting 3 new Google Ads accounts this month
12+
BrandsScaled
₹45+ Cr
RevenueGenerated
7x
Avg ROASDelivered
4.9/5
Rating20+ Reviews
₹1L+
Min Ad Spend
Figures pulled from live Google Ads and Meta accounts we currently manage, updated quarterly. See verified client results.
Why brands hand us their Google Ads budget
Not sure where budget is leaking? Start with a free Google Ads audit and we'll review your Merchant Center feed and account live.
Server-Side Tracking on Every Account
GTM server-side + enhanced conversions, tied to your actual Shopify P&L, not platform-reported ROAS.
No Lock-In Contracts
Month-to-month. We keep clients through results, not through cancellation fees.
YOUR GOOGLE ADS TEAM
Who You're Actually Working With
Talk 1-on-1 · No account-manager relay
Founder & Google Ads Lead, Peak Pilots
Naitik Savaliya
Peak Pilots is a small senior team, not junior account managers on rotation. Every Google Ads account gets a dedicated strategist on Merchant Center, Shopping, and PMax who is directly reachable.
Naitik Savaliya founded Peak Pilots in 2021. You meet your strategist before you sign. Our free Google Ads audit is a working session, not a sales pitch.
GOOGLE ADS 101
What Does a Google Ads Agency Actually Do?
A Google ads agency in India runs paid search and shopping end-to-end: account structure, Merchant Center feeds, bidding, tracking, and optimisation, by people who manage ecommerce accounts full-time.
For D2C brands, that means Merchant Center feed management tied to inventory and margin, server-side conversion tracking so Google optimises on real orders, and Shopping plus PMax structured to stop budget leaking to low-margin SKUs. Most failures come from bad feed data and broken tracking, not the platform itself.
What a specialist agency runs beyond Search:
- Merchant Center hygiene: custom labels, exclusions, bestseller segmentation
- Shopping and PMax with guardrails, not set-and-forget asset groups
- Brand and non-brand Search for buyers ready to purchase
- GA4, server-side GTM, and reporting tied to Shopify orders and margin
If an agency talks about impressions before they can show you enhanced conversion match rates and feed disapproval counts, that's not a Google ads agency. That's a media buyer billing a retainer.
At Peak Pilots, a typical Google Ads engagement covers four layers:
- 01
Audit — live Google Ads and Merchant Center review, tracking check, feed configuration, and unit economics before we touch budget.
- 02
Fix — feed segmentation, enhanced conversions, and campaign rebuild where historical structure is holding performance back.
- 03
Test — search term mining, PMax asset group tests, and budget reallocation with documented winners and losers.
- 04
Scale — budget moves to proven SKUs, queries, and asset groups with margin guardrails on every increase.
Four layers: audit, fix, test, scale, before budget compounds.
Brands that trust us
THE GOOGLE ADS PROBLEM
Why Indian Stores Keep Burning Budget on Google.
Four issues we find on almost every Google Ads audit before we touch your campaigns or feed.
Shopping spend with no feed hygiene
Product feeds go live without exclusions, custom labels, or bestseller segmentation. Budget flows to low-margin SKUs while winners starve.
PMax running blind
Performance Max campaigns with weak asset groups, no search term visibility, and conversion tracking that misses 30 to 40% of purchases.
Generic PPC with no ecommerce context
Agencies that treat Google like lead-gen. No COD checkout logic, no festive bid adjustments, no tie-back to contribution margin.
No connection between ad spend and margin
Most agencies optimize for ROAS on the platform dashboard, not profit in your P&L. A 5x ROAS on a low-margin SKU can lose money while looking like a win.
FEED AUDIT
Google Shopping Feed Checklist.
What we fix on every Merchant Center audit before scaling Shopping or PMax.
- Product title and description optimisation for search intent
- Custom labels for margin, bestsellers, and seasonality
- SKU exclusions for out-of-stock and low-margin products
- Feed disapprovals and policy errors resolved
- Supplemental feeds for variant and pricing accuracy
- Conversion tracking and enhanced conversions verified
- Negative keyword and search term hygiene across Search and PMax
- Product review and rating feeds connected for Merchant Center annotations
GOOGLE CHANNELS
Google Ads Management for Ecommerce, Channel by Channel
As an ecommerce marketing agency, every channel we run reports to one tracking layer and one P&L view. No isolated dashboards, no channel cannibalizing another's budget without you knowing.
Google Shopping
Feed-led campaigns on custom labels and SKU exclusions. We fix the feed before bids. See our Google Shopping feed checklist.
Performance Max
Segmented asset groups with brand exclusions and budget caps, not one black-box campaign guessing at your margins.
Google Search
Brand and non-brand search for buyers ready to purchase, with clear split between defense and growth spend.
Merchant Center
Weekly feed health checks and disapproval fixes. Most Shopping drops happen here, not in bid strategy.
FEED-FIRST AGENCY
What Actually Changes When You Switch to a Feed-First Agency
A specialist ecommerce Google ads agency in India handles channels differently from a generalist performance marketing agency. Here's what actually changes when you switch to feed-first management:
Typical Google Ads Agency
PeakPilots
Feed health
Reviewed once at setup, rarely revisited
Audited weekly, tied to every custom label and exclusion
Tracking
Relies on platform-reported ROAS
Server-side GTM tied to your actual Shopify orders and P&L
Channel management
Search, Shopping, PMax run and reported separately
Managed as one connected budget with weekly overlap review
Contracts
6–12 month lock-ins common
Month-to-month, no lock-in
Minimum spend
Varies, often unclear until sales call
₹1L/month, stated upfront
The ProofReal Google Ads Results.
Real Google Ads Results.
Real Revenue.
Numbers are pulled directly from live Google Ads and Meta accounts. Every figure below is verified client data, not a projection.
Every metric above is screenshot-verifiable from Google Ads. Ask for the raw dashboards on your audit call and we'll show you.
TRACKING
Google Conversion Data Flow.
Shopify Order
Event source
GTM Server-Side
Dedup
GA4 + Google Ads
Optimise
P&L Report
Scale
This is the exact tracking stack we build for every client before we scale spend. Order events fire server-side through GTM, deduplicated against client-side signals, then reconciled against your actual P&L, not just Google's reported conversions. If your current agency can't show you a diagram like this, ask them what happens between a click and a sale.
Tag-Only vs Server-Side Why It Matters.
Google tag only (most agencies)
- 20 to 40% conversion data loss on mobile checkout
- Smart Bidding optimises on incomplete purchase events
- Enhanced conversion match rates stay below threshold
- ROAS looks good in Google Ads, not in your bank account
Server-side + enhanced (Peak Pilots)
- GTM server-side events with browser deduplication
- Higher enhanced conversion match quality
- Accurate Shopping and PMax bid optimisation
- Reporting tied to real Shopify order revenue
HOW TO CHOOSE
How to Choose the Right Google Ads Agency in India
Not every Google ads agency in India is built for the same kind of brand. Some are generalist PPC shops juggling B2B lead-gen, local services, and ecommerce in one portfolio. Others optimise for platform ROAS without touching Merchant Center feeds, enhanced conversions, or margin logic.
Before you hire a Google Ads agency, check for four things. These are the questions we ask on every audit, and the standards we hold our own team to:
Ask for screenshots from live Google Ads accounts — real account data, not slide-deck case studies. Look for week-over-week trends on Shopping and PMax, not a single cherry-picked month.
If an agency doesn't mention feed custom labels, enhanced conversions, or server-side GTM in the first conversation, their bid strategy is working off incomplete data. Ask specifically about feed disapproval rates and conversion match quality before you increase budget.
COD rates, UPI prepaid conversion, festive demand spikes, and regional shipping cutoffs all affect Google Ads performance for Indian stores. Agencies applying Western ecommerce assumptions will misallocate budget during Diwali, wedding season, and end-of-sale inventory clears.
A good Google ads agency in India will tell you if your product, margin, or feed isn't ready to scale profitably, before taking your budget. Walk away from anyone who promises 10X ROAS without seeing your Merchant Center and tracking setup first.
At Peak Pilots, we only take on D2C and ecommerce brands spending ₹1L+/month on ads. See who we do and don't work with below.
QUICK COMPARISON
Peak Pilots vs Generic PPC Shops.
How a specialist ecommerce Google ads agency in India compares to generalist PPC retainers on the factors that actually move ROAS.
Factor
Generic PPC Shops
Peak Pilots
Ecommerce + D2C focus
All industries
Ecommerce and D2C only
Shopping feed management
Basic Merchant Center setup
Weekly feed optimisation + custom labels
Performance Max structure
One asset group, set and forget
Segmented PMax with guardrails
Conversion tracking
Google tag only
GA4 + server-side + enhanced conversions
India checkout context
Western ecommerce assumptions
COD, UPI, festive bid strategy
Reporting
Clicks and impressions
ROAS, CPA, and revenue by SKU
Management fee model
Hidden % of ad spend
Fixed retainer, you pay Google directly
Lock-in contracts
6-12 month minimums
No lock-in after foundation phase
ONBOARDING
How We Onboard Google Ads Accounts.
Week 1
Discovery & audit
Live review of Google Ads, Merchant Center, GA4, and Shopify data. We map current ROAS, feed health, tracking gaps, and unit economics before recommending changes.
Week 1–2
Strategy & feed fix
Custom label structure, SKU exclusions, campaign architecture, and enhanced conversion setup. Written plan with targets for ROAS, CPA, and timeline.
Week 2–3
Creative & assets
PMax asset groups, Search ad copy, Display and YouTube creative where relevant. Every asset tied to product sets and margin tiers, not generic brand messaging.
Week 3–4
Launch & validate
Campaigns go live with conservative budgets. We validate conversion tracking against Shopify orders for 7 to 14 days before increasing spend.
Week 1
Discovery & audit
Live review of Google Ads, Merchant Center, GA4, and Shopify data. We map current ROAS, feed health, tracking gaps, and unit economics before recommending changes.
Week 1–2
Strategy & feed fix
Custom label structure, SKU exclusions, campaign architecture, and enhanced conversion setup. Written plan with targets for ROAS, CPA, and timeline.
Week 2–3
Creative & assets
PMax asset groups, Search ad copy, Display and YouTube creative where relevant. Every asset tied to product sets and margin tiers, not generic brand messaging.
Week 3–4
Launch & validate
Campaigns go live with conservative budgets. We validate conversion tracking against Shopify orders for 7 to 14 days before increasing spend.
HOW WE WORK
How We Run Google Ads for Indian Brands.
01
Feed and Merchant Center first
Before scaling Shopping or PMax, we fix product titles, custom labels, exclusions, and feed errors. Bad data in means wasted spend out. This is the step most agencies skip because it's unglamorous, and it's the reason most Shopping accounts underperform.
02
Search + Shopping + PMax as one system
Brand search, non-brand search, Shopping, and PMax work together. Budget shifts to what drives purchases, not what looks good on a dashboard. We review channel overlap weekly so PMax isn't quietly cannibalizing your cheapest brand-search conversions.
03
Tracking you can trust
Enhanced conversions, GA4, and server-side tagging so Google optimizes on real orders, not inflated pixel fires from accidental page views. Every account we run gets the same GTM server-side setup shown above, before we touch your budget.
No lock-ins. No vanity metrics. Just profit-first growth.
WHO WE WORK WITH
Built for Stores Spending on Google.
You run or want to run Google Shopping, Search, or Performance Max for your store
You need a Google Ads agency in India that understands ecommerce feeds and checkout
You spend ₹1L+ per month across Google (or plan to once tracking is fixed)
You want reporting tied to revenue and margin, not just click-through rate
We do not work with B2B lead-gen or local service businesses
We do not work with stores spending under ₹1L per month on ads total
Minimum ₹1L/month active ad spend
PRICING
How Much Does a Google Ads Agency Cost in India?
Management fees run ₹25K–₹1.5L/month for most D2C specialists, separate from ad spend you pay Google directly. Below ₹1L/month in spend, there usually isn't enough data for Shopping and PMax to optimise reliably.
₹25K–₹1.5L+
Flat monthly retainer
10–20%
% of ad spend
4–8 weeks
Foundation phase
₹1L–₹5L
Growth phase spend
Flat monthly retainer
Fixed management fee, independent of ad spend. Typical range for specialist agencies managing Shopping, PMax, Search, feed work, and weekly reporting.
% of ad spend
Agency fee scales as a percentage of your monthly Google budget. Watch the spend-to-fee ratio as you scale: your ad spend should be at least 3 to 4x the management fee.
Foundation phase
Feed fix, tracking setup, and campaign rebuild before aggressive scaling. Most accounts need this before Shopping and PMax can optimise on clean data.
Growth phase spend
Once feed and tracking are fixed, most D2C brands we work with scale into this band over 60 to 90 days with stable ROAS.
Two rules before you sign: verify the spend-to-fee ratio and insist on reporting that ties to Shopify orders, not platform ROAS alone. Get a scoped quote on your free Google Ads audit, in writing, with zero obligation.
Peak Pilots works with brands at ₹1L/month active ad spend and above. You retain ownership of your Google Ads account and billing. We operate as partners with admin access and documented weekly changes.
Not sure which model fits your store? Start with a free Google Ads audit.
CONTACT USReady to build a
Ready to build a
revenue machine?
Tell us about your brand. In 30 minutes with a senior strategist, we'll map out a growth plan tailored specifically to your D2C stage.
Free 30-minute strategy call
No contracts -results-based engagement
D2C-only -we know your category
Every account is reviewed personally by Naitik Savaliya, Founder. Not handed off to a junior after onboarding. That's a promise, not a policy.
Send us a message
We respond within 24 hours. No auto-generated replies. A strategist reviews every submission personally.
Prefer WhatsApp? Message us directly and a senior strategist will reply within a few hours. Same audit, no form required.
WhatsApp us →AHMEDABAD · GUJARAT · INDIA
A Google Ads Agency Based in Ahmedabad, Working With Stores Across India
Peak Pilots is a Gujarat-headquartered Google ads agency serving D2C and ecommerce founders nationwide. Local presence matters for onboarding and strategy calls; pan-India delivery matters for scaling accounts that ship across zones.
Peak Pilots is headquartered in Ahmedabad, Gujarat, a state with one of India's fastest-growing bases of D2C and manufacturing-led ecommerce brands. We work with founders across Ahmedabad, Surat, Vadodara, and Rajkot, as well as brands based in Mumbai, Delhi NCR, and Bengaluru who want a Google Ads partner that understands both Shopping feeds and the operational realities of running an Indian ecommerce store.
Whether you're a Gujarat-based manufacturer selling direct-to-consumer for the first time, or an established ecommerce brand elsewhere in India looking for a Google ads agency that treats Merchant Center and server-side tracking as standard, Peak Pilots runs the same profit-first process for every account.
Cities we serve
AhmedabadSuratMumbaiDelhi NCRBengaluru
Headquarters · Ahmedabad
Address
D905, Titanium Business Park, Makarba, Ahmedabad, Gujarat 380051
Weekly strategy calls and reporting in IST. Remote-first for founders across India.
Gujarat HQ since 2021Pan-India Google accountsFeed-first setupCOD-aware bid strategy
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