ECOMMERCE GOOGLE ADS AGENCY · UK · USA · INDIA

Ecommerce Google Ads Agency

Search. Shopping. Performance Max.

Three jobs. One margin.

PeakPilots is an ecommerce Google Ads agency for D2C brands in the UK, the USA, and India. We run Search, Shopping, and Performance Max as separate jobs, with client-owned accounts and bids tied to product margin.

12+ D2C brands · ₹45+ Cr tracked revenue · 7x avg ROAS · Client-owned accounts

12+

D2C brands

₹45Cr+

Tracked revenue

Avg ROAS

Google jobs

Markets

DEFINITION

What an Ecommerce Google Ads Agency Actually Runs.

An ecommerce Google Ads agency runs Google Ads for online stores: Search for people already typing the product or the brand, Shopping for the product feed, and Performance Max for coverage once tracking and the feed are clean. PeakPilots is an ecommerce Google Ads agency for D2C brands. We separate those jobs so one blended ROAS number does not hide which products make money.

THREE JOBS

One Google Account. Three Different Jobs.

Most wasted spend starts when Search, Shopping, and Performance Max are treated as the same campaign with three names.

Search

Branded and high-intent product queries. Negatives stay here. Brand terms should not disappear into Performance Max unchecked.

Shopping

Merchant Center titles, identifiers, and margin labels. Standard Shopping where a SKU needs control.

Performance Max

Catalogue coverage after the feed and purchase tracking are trustworthy. Asset groups and brand exclusions, not set-and-forget.

PICK THE PAGE

Google Ads for Ecommerce, Not Every Google Page.

Ecommerce Google Ads Agency

Search, Shopping, and Performance Max on one owned-store account.

Google Shopping Ads Agency

Feed-first Shopping when Merchant Center is the bottleneck.

Ecommerce PPC Agency

Broader ecommerce PPC when the label is PPC, not Google Ads.

Google Ads Agency India

India geo page for brands hiring a Google Ads agency in India.

Ecommerce Ads Agency

Meta and Google together when paid social is in the same brief.

STALL POINTS

Why Ecommerce Google Ads Look Busy and Stay Unprofitable.

01
Brand queries trapped in Performance Max
The account ROAS looks strong because people who already know you are counted as prospecting.
02
A weak product feed
Shopping and PMax can only show what Merchant Center accepts.
03
No negatives and no search-term reviews
Budget leaks into queries that never buy.
04
One tROAS for every SKU
Hero margin and low-margin variants are forced to buy the same click.
05
Tracking that does not match orders
Enhanced conversions and purchase value are missing, so Smart Bidding learns the wrong lesson.
06
Set-and-forget after launch
The structure is fine in week one and stale by week six.

FREE AUDIT

What the Ecommerce Google Ads Audit Includes.

01Conversion tracking, enhanced conversions, and purchase value
02Search-term waste and missing negatives
03Merchant Center disapprovals on top SKUs
04Performance Max overlap with brand Search and Standard Shopping
05A 30-day fix list tied to margin

30 to 45 minutes. Written fix list. No obligation.

Bring Google Ads and Merchant Center access. We start with tracking and query waste.

HOW TO JUDGE

Ask This Before You Hire.

Do they name Search, Shopping, and Performance Max as different jobs?
Do they ask about product margin before they talk about tROAS?
Do they fix tracking and the feed before they raise budgets?
Do you own the Google Ads account and Merchant Center?
Is the fee flat, or a percent of spend?
Can they explain what they will not run yet?

ACCOUNT VIEW

Live Google Evidence.

Google Ads views from ecommerce accounts we run. Ask for current Search, Shopping, and Merchant Center screenshots on the audit.

Tap any dashboard to zoom

The Proof

Ecommerce Brands.
On Google.

Outcomes from live accounts. Ask for raw screenshots on your audit call.

Case Study 01 · Home & Utility

Scale-O

High-Intent Search Scaling

Salt-free water softener D2C, Ahmedabad. Google Search plus Meta education funnel for Indian homes.

3.8x

Average ROAS

52%

CPA Drop

₹28L

Monthly Revenue

Impact:3.8x ROAS1.4x ROAS

Scale-O salt-free water softener, 3.8x ROAS case study by PeakPilots

Case Study 02 · Crystal Jewellery

Diivine Stones

Spiritual Wellness Brand Scaling

Crystal bracelet and rakhi D2C, Punjab. Intention-led UGC reels and festive gifting on Meta.

4.1x

Average ROAS

2.1x

Repeat Orders

₹36L

Monthly Revenue

Impact:4.1x ROASBoosted Posts

Diivine Stones crystal bracelets, 4.1x ROAS case study by PeakPilots

Case Study 03 · Food & Spices

LMG by Yellow Hing

Heritage Spice Brand Goes D2C

Heritage hing brand from Delhi. Offline wholesale to D2C with recipe reels and bundles on Meta.

3.4x

Online Orders

+64%

AOV Increase

₹18L

Monthly Revenue

Impact:3.4x Online OrdersOffline Only

LMG by Yellow Hing asafoetida, 3.4x online orders case study by PeakPilots

Case Study 04 · Fragrance

ALM Perfume

Attar Discovery Funnel Scaling

Alcohol-free attar and perfume oil D2C. Scent storytelling reels and sampler kits on Meta.

44%

CPA Drop

4.6x

Average ROAS

₹42L

Monthly Revenue

Impact:44% CPA DropDiscount Ads

ALM Perfume alcohol-free attars, 44% CPA drop case study by PeakPilots

We show screenshot-verifiable numbers, not projected benchmarks.

WEEKLY CADENCE

A Week in the Google Account.

Mon
Read queries and margin
Brand vs generic. SKU return against label. Kill what does not pay.
Tue
Fix feed and tracking
Disapprovals, price mismatches, conversion values.
Wed
Separate the three jobs
Negatives, brand exclusions, Standard Shopping on heroes.
Thu
Move budget
Scale what clears margin. Cap the rest.
Fri
Report cause
What changed in Search, Shopping, and PMax. Not a screenshot of spend.

UK · USA · INDIA

One Ecommerce Google Ads Agency. Three Markets.

PeakPilots is an ecommerce Google Ads agency headquartered in Ahmedabad, India, running Search, Shopping, and Performance Max for D2C brands selling in the United Kingdom, the United States, and India.

United Kingdom

Expensive retail clicks, judged on profit

UK ecommerce CPCs punish sloppy queries. We report in GBP and keep feed prices consistent with what the product page charges.

United States

High CPCs and promo-week feeds

US Google rewards clean purchase data around Black Friday. We report in USD and separate brand Search from prospecting before spend climbs.

India

Festive peaks and a real profit read

Indian D2C needs INR reporting, festive query planning, and a profit read that respects COD and returns. The India geo page stays separate.

FIT CHECK

Built for Stores That Buy Google Clicks.

You sell physical products from an owned store or Shopify
You need Search, Shopping, and Performance Max managed as one system
You can share Google Ads and Merchant Center access
You care which products are profitable, not only account ROAS

Shopping-feed-only projects belong on our Google Shopping page
Meta-only briefs belong on our Meta Ads page
We are not a set-and-forget media buyer

Minimum ~₹1L / $1,200+ monthly Google spend once tracking is trustworthy

PRICING

How Much Does an Ecommerce Google Ads Agency Cost in 2026?

Ad spend is billed by Google to you. Our fee is a flat retainer for Search, Shopping, Performance Max structure, feed fixes, and reporting. We do not prefer a percent of spend.

Client-owned account
Spend paid to Google
No long lock-in
Weekly reporting

₹25K-₹1.5L+

or $799-$5,000+ USD

Flat monthly retainer

10-20%

common elsewhere

% of ad spend (market)

₹1L+

or $1.2K+ / mo

Growth-phase ad spend

₹5L+

or $6K+ / mo

Scaling-phase ad spend

Flat monthly retainer
₹25K-₹1.5L+ · or $799-$5,000+ USD
Search, Shopping, PMax structure, and reporting. Preferred model at PeakPilots.
% of ad spend (market)
10-20% · common elsewhere
Industry reference only. It pays the agency to spend more.
Growth-phase ad spend
₹1L+ · or $1.2K+ / mo
Typical Google spend once tracking and the feed are clean enough to judge.
Scaling-phase ad spend
₹5L+ · or $6K+ / mo
Larger catalogues where query control and margin labels matter every week.

Frequently asked

Ecommerce Google Ads questions, answered.

What D2C founders in the UK, USA, and India ask before hiring an ecommerce Google Ads agency.

A Google Shopping ads agency focuses on Merchant Center and Shopping campaigns. An ecommerce Google Ads agency also runs Search and Performance Max on the same account. Use our Google Shopping page when the feed is the only problem. Use this page when the whole Google account needs one owner.

All three, as different jobs. Search covers branded and high-intent queries. Shopping covers the product feed, including Standard Shopping where control matters. Performance Max adds coverage after conversions and the feed are trustworthy. We do not turn Search off because Performance Max exists.

PeakPilots scopes flat monthly management fees typically around ₹25,000 to ₹1,50,000 or roughly $799 to $5,000+ USD depending on catalogue size and spend, separate from ad spend billed by Google. Exact fees are confirmed on the free ecommerce Google Ads audit.

You do. Campaigns run in your Google Ads account and products stay in your Merchant Center. We take manager or admin access. Keywords, audiences, and conversion history stay with your business if you change agencies.

A senior strategist reviews conversion tracking, search-term waste and missing negatives, Merchant Center disapprovals on top SKUs, overlap between Performance Max, brand Search, and Standard Shopping, and a 30-day fix list tied to margin. Plan 30 to 45 minutes. Written breakdown included. No obligation to proceed.

INSIGHTS