GOOGLE SHOPPING ADS AGENCY · USA · UK

Google Shopping Ads Agency

The ad is the product feed.

Margin decides what scales.

PeakPilots is a Google Shopping ads agency for D2C brands in the USA and the UK. We fix Merchant Center first, then run Standard Shopping for control and Performance Max for coverage, with bids tied to product margin and client-owned accounts.

12+ D2C brands · ₹45+ Cr tracked revenue · 7x avg ROAS · Client-owned accounts

12+

D2C brands

₹45Cr+

Tracked revenue

Avg ROAS

Feed

Before bids

Markets

DEFINITION

What a Google Shopping Ads Agency Actually Fixes.

A Google Shopping ads agency builds and runs product ads from a Google Merchant Center feed. Titles, identifiers, price, availability, and labels decide whether a SKU is eligible, cheap, and profitable. PeakPilots is a Google Shopping ads agency for D2C brands. We fix the feed, then run Standard Shopping for control and Performance Max for coverage.

Not keyword ads: Shopping has no keywords to bid. The feed is the creative.
Not full PPC: Search-led accounts belong on our Ecommerce PPC page.
Not vanity ROAS: One target for every SKU hides which products buy unprofitable clicks.

MERCHANT CENTER

Five Feed Levers Before Any Bid.

Accounts with a clean feed win more of the same spend. We work these levers before we ask Google to scale.

01
Titles
Attribute order buyers actually search, not the internal SKU name.
02
Identifiers
GTIN, brand, and MPN so Google can match the product and the price.
03
Custom labels
Margin tier, hero SKU, season, and inventory, not only category.
04
Supplemental feeds
Promo prices and fixes without rewriting the primary feed.
05
Free listings
The same feed powers unpaid Shopping surfaces. Not a second project.

TWO JOBS

Standard Shopping and Performance Max.

They are not substitutes. Each one has a job once the feed is eligible.

Control

Standard Shopping

High-margin and strategic SKUs
Query intent and product groups
Do not switch it off because PMax exists

Coverage

Performance Max

Catalogue reach when data is clean
Asset groups, brand exclusions, audience signals
No spend on disapproved or low-margin SKUs

STALL POINTS

Why Shopping Stops Paying.

Disapprovals sitting in Merchant Center

Ineligible products never enter the auction, no matter the bid.

Low-intent queries eating the budget

Broad product terms pull clicks that never match the SKU.

Broken purchase tracking

Smart Bidding learns from partial checkouts and wrong values.

One tROAS for every SKU

Hero margin and loss-leaders are forced to buy the same click.

PMax overlapping Standard

Two campaigns fight for the same query and hide the winner.

Feed price that does not match the page

Promos and landing prices drift. Google disapproves or users bounce.

FREE AUDIT

What the Google Shopping Audit Includes.

01Merchant Center disapprovals and policy flags
02Title, GTIN, and image gaps on top SKUs
03Custom label and margin map
04Standard vs Performance Max overlap
05Conversion tracking and a 30-day fix list

30 to 45 minutes. Written fix list. No obligation.

Bring Merchant Center and Google Ads access. We start with eligibility, not a new bid strategy.

HOW TO JUDGE

Questions Before You Hire.

Do they audit Merchant Center before changing bids?
Can they explain Standard Shopping and Performance Max as different jobs?
Do they segment by margin, not only by category?
Who fixes disapprovals?
Do you own the Google Ads account and Merchant Center?
Is the fee flat, or a percent that rewards more spend?
Do they report profit context, not only ROAS?

PROOF

Live Account Evidence.

Google Ads views from Shopping work we run. Ask for current Merchant Center and campaign screenshots on the audit.

Tap any dashboard to zoom

The Proof

Shopping Accounts.
Real Catalogues.

Outcomes from live Google and store data. Ask for raw screenshots on your audit call.

Case Study 01 · Home & Utility

Scale-O

High-Intent Search Scaling

Salt-free water softener D2C, Ahmedabad. Google Search plus Meta education funnel for Indian homes.

3.8x

Average ROAS

52%

CPA Drop

₹28L

Monthly Revenue

Impact:3.8x ROAS1.4x ROAS

Scale-O salt-free water softener, 3.8x ROAS case study by PeakPilots

Case Study 02 · Crystal Jewellery

Diivine Stones

Spiritual Wellness Brand Scaling

Crystal bracelet and rakhi D2C, Punjab. Intention-led UGC reels and festive gifting on Meta.

4.1x

Average ROAS

2.1x

Repeat Orders

₹36L

Monthly Revenue

Impact:4.1x ROASBoosted Posts

Diivine Stones crystal bracelets, 4.1x ROAS case study by PeakPilots

Case Study 03 · Food & Spices

LMG by Yellow Hing

Heritage Spice Brand Goes D2C

Heritage hing brand from Delhi. Offline wholesale to D2C with recipe reels and bundles on Meta.

3.4x

Online Orders

+64%

AOV Increase

₹18L

Monthly Revenue

Impact:3.4x Online OrdersOffline Only

LMG by Yellow Hing asafoetida, 3.4x online orders case study by PeakPilots

Case Study 04 · Fragrance

ALM Perfume

Attar Discovery Funnel Scaling

Alcohol-free attar and perfume oil D2C. Scent storytelling reels and sampler kits on Meta.

44%

CPA Drop

4.6x

Average ROAS

₹42L

Monthly Revenue

Impact:44% CPA DropDiscount Ads

ALM Perfume alcohol-free attars, 44% CPA drop case study by PeakPilots

We show screenshot-verifiable numbers, not projected benchmarks.

WEEKLY CADENCE

A Week in the Feed and the Account.

Mon
Read eligibility and margin
Disapprovals, impression share, SKU ROAS against label.
Tue
Fix the feed
Titles, identifiers, price mismatches, supplemental promo rows.
Wed
Clean queries and overlap
Separate brand from generic. Stop PMax stealing controlled SKUs.
Thu
Move budget
Scale heroes. Cap low-margin variants.
Fri
Report cause
What became eligible, what we cut, what is next.

USA · UK

One Google Shopping Ads Agency. Two Markets.

PeakPilots is a Google Shopping ads agency headquartered in Ahmedabad, India, running feeds and campaigns for D2C brands selling in the United States and the United Kingdom.

United States

High CPCs and promo-week feeds

US Shopping rewards clean price data around Black Friday and Cyber Week. We report in USD and keep product prices in the feed matched to the landing page.

United Kingdom

Expensive auctions, GBP, VAT-aware price

UK Shopping punishes sloppy titles and brand queries mixed with generic product terms. We report in GBP and keep VAT-aware prices consistent in Merchant Center.

FIT CHECK

Built for Catalogues That Can Be Profitable.

You sell physical products from an owned store or Shopify
You need a Google Shopping ads agency, not a generalist PPC retainer
You can share Merchant Center and Google Ads access
You care which SKUs are profitable, not only account ROAS

Search-only lead gen with no product feed
Amazon-only catalogues
Set-and-forget campaign babysitting

Minimum ~₹1L / $1,200+ monthly Google spend once the feed is eligible

PRICING

How Much Does a Google Shopping Ads Agency Cost in 2026?

Ad spend is billed by Google to you. Our fee is a flat retainer for feed work, Standard Shopping, Performance Max structure, and reporting. We do not prefer a percent of spend that rewards buying more clicks.

Client-owned accounts
Spend paid to Google
No long lock-in
Weekly reporting

₹25K-₹1.5L+

or $799-$5,000+ USD

Flat monthly retainer

10-20%

common elsewhere

% of ad spend (market)

₹1L+

or $1.2K+ / mo

Growth-phase ad spend

₹5L+

or $6K+ / mo

Scaling-phase ad spend

Flat monthly retainer
₹25K-₹1.5L+ · or $799-$5,000+ USD
Feed, Shopping structure, and reporting. Preferred model at PeakPilots.
% of ad spend (market)
10-20% · common elsewhere
Industry reference only. It pays the agency to spend more, not to spend better.
Growth-phase ad spend
₹1L+ · or $1.2K+ / mo
Typical Google spend once disapprovals and tracking are clean enough to test.
Scaling-phase ad spend
₹5L+ · or $6K+ / mo
Larger catalogues where margin labels and query control matter every week.

Frequently asked

Google Shopping questions, answered.

What D2C founders in the USA and the UK ask before hiring a Google Shopping ads agency.

A Google Shopping ads agency builds and runs product ads from a Google Merchant Center feed. Titles, identifiers, price, availability, and labels decide whether a SKU is eligible and profitable. PeakPilots is a Google Shopping ads agency for D2C brands. We fix the feed, then run Standard Shopping for control and Performance Max for coverage, with bids tied to margin instead of a single vanity ROAS target.

A Google Shopping ads agency owns the product feed and Shopping campaigns: Merchant Center, Standard Shopping, and Performance Max. An ecommerce PPC agency also covers Search and broader Google acquisition. Use this page when Shopping profit is the brief. Use our Ecommerce PPC Agency page when Search and Shopping need to be planned together.

Yes, as different jobs. Standard Shopping keeps control on high-margin and strategic SKUs. Performance Max adds coverage once the feed and conversion data are clean. We do not turn Standard Shopping off just because Performance Max exists, and we do not let Performance Max spend on disapproved or low-margin products.

PeakPilots scopes flat monthly management fees typically around ₹25,000 to ₹1,50,000 or roughly $799 to $5,000+ USD depending on catalogue size and spend, separate from ad spend billed by Google. Exact fees are confirmed on the free Google Shopping audit after we see Merchant Center and the account.

You do. Campaigns run in your Google Ads account and products stay in your Merchant Center. We take manager or admin access. Feed rules, audiences, and conversion history stay with your business if you change agencies.

A senior strategist reviews Merchant Center disapprovals, title and GTIN gaps on top SKUs, the custom label and margin map, overlap between Standard Shopping and Performance Max, conversion tracking, and a 30-day fix list. Plan 30 to 45 minutes. Written breakdown included. No obligation to proceed.

INSIGHTS