01
Heritage Audit
Deep dive into the brand's 70-year history to extract stories that resonate in short-form video content.
- Storytelling framework
- Asset digitization
- Brand voice alignment
Luxury Watchmaking
How Espírito Santo Relojoeiro Achieved +140% Revenue Growth with Peak Pilots
A 70-Year Legacy Reborn
See how Espírito Santo Relojoeiro grew with focused Luxury Watchmaking execution through a clear strategy, fast actions, and measurable outcomes.
Meta AdsGoogle AdsShopifyDigital Transformation
5.2x
Average ROAS
+140%
Revenue Growth
2.5M+
Portugal Reach
About Espírito Santo Relojoeiro
Espírito Santo Relojoeiro is a prestigious 70-year-old watchmaking brand based in Portugal. Known for their exquisite craftsmanship and timeless designs, they sought to modernize their sales channels without losing their heritage identity.
Bringing a traditional Portuguese heritage brand into the digital era with a performance-first omnichannel strategy. Consistent growth across Meta and Google ads.
Challenges
The brand relied heavily on foot traffic and traditional word-of-mouth. Their digital presence was minimal, and their online store was not driving significant revenue. They needed a way to translate 70 years of trust into a high-converting digital experience.
- Heavy reliance on traditional offline sales and limited local reach
- Stagnant online store with zero performance marketing activity
- Lack of digital brand storytelling to engage younger demographics
- No data-driven attribution to measure marketing ROI
The Peakpilot Solution
We didn't just run ads; we digitized a legacy. This was our strategic approach.
02
Omnichannel Launch
Simultaneous launch of Meta and Google Search campaigns targeting luxury watch enthusiasts in Portugal.
- Google Search setup
- Meta catalog ads
- Local awareness ads
03
Performance Scaling
Iterative testing of high-end lifestyle photography vs. detailed craftsmanship videos to lower CPA.
- Creative A/B testing
- CAPI implementation
- Dynamic retargeting
04
Digital Authority
Establishing the brand as the top online destination for luxury watches in the region through consistent results.
- Market domination
- Scaling winners
- Long-term growth plan
Impact & Results
- Espírito Santo Relojoeiro delivered a strong lift in core performance, with roas achieved reaching 5.2x in stable across all channels. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
- The team also improved quality of acquisition and conversion consistency, driving +140% in revenue lift with within first 30 days. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
- Commercial impact followed quickly, with 2.5M+ in brand impressions and across portugal. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.
What's Next
We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.
Empathize
- Heritage Values
- Luxury Buyer Persona
- Regional Market Trends
Define
- Online Sales Targets
- ROAS Benchmarks
- Brand Safety
Ideate
- Heritage Storytelling
- Omnichannel Funnels
- Portugal-centric Targeting
Design
- High-End Ad Creatives
- CRO for Shopify
- Email Sequences
Test
- Cross-Channel Attribution
- Creative Scaling
- Monthly P&L Review
Meta AdsGoogle AdsShopifyDigital Transformation
Conclusion
"PeakPilots helped us finally bring our 70-year-old brand into the digital age. Our Meta and Google campaigns started driving consistent online orders across Portugal and we saw a real uplift in revenue within the first month. Highly recommend."
Miguel
Founder, Espírito Santo Relojoeiro
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