01
Heritage Audit
Deep dive into the brand's 70-year history to extract stories that resonate in short-form video content.
- Storytelling framework
- Asset digitization
- Brand voice alignment
Luxury Watchmaking
How Espírito Santo Relojoeiro Achieved +140% Revenue Growth with Peak Pilots
A 70-Year Legacy Reborn
See how Espírito Santo Relojoeiro grew with focused Luxury Watchmaking execution through a clear strategy, fast actions, and measurable outcomes.
Meta AdsGoogle AdsShopifyDigital Transformation
5.2x
Average ROAS
+140%
Revenue Growth
2.5M+
Portugal Reach
About Espírito Santo Relojoeiro
Espírito Santo Relojoeiro is a prestigious 70-year-old watchmaking brand based in Portugal. Known for their exquisite craftsmanship and timeless designs, they sought to modernize their sales channels without losing their heritage identity.
Bringing a traditional Portuguese heritage brand into the digital era with a performance-first omnichannel strategy. Consistent growth across Meta and Google ads.
Challenges
The brand relied heavily on foot traffic and traditional word-of-mouth. Their digital presence was minimal, and their online store was not driving significant revenue. They needed a way to translate 70 years of trust into a high-converting digital experience.
- Heavy reliance on traditional offline sales and limited local reach
- Stagnant online store with zero performance marketing activity
- Lack of digital brand storytelling to engage younger demographics
- No data-driven attribution to measure marketing ROI
The Peakpilot Solution
We didn't just run ads; we digitized a legacy. This was our strategic approach.
02
Omnichannel Launch
Simultaneous launch of Meta and Google Search campaigns targeting luxury watch enthusiasts in Portugal.
- Google Search setup
- Meta catalog ads
- Local awareness ads
03
Performance Scaling
Iterative testing of high-end lifestyle photography vs. detailed craftsmanship videos to lower CPA.
- Creative A/B testing
- CAPI implementation
- Dynamic retargeting
04
Digital Authority
Establishing the brand as the top online destination for luxury watches in the region through consistent results.
- Market domination
- Scaling winners
- Long-term growth plan
Impact & Results
- Espírito Santo Relojoeiro delivered a strong lift in core performance, with roas achieved reaching 5.2x in stable across all channels. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
- The team also improved quality of acquisition and conversion consistency, driving +140% in revenue lift with within first 30 days. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
- Commercial impact followed quickly, with 2.5M+ in brand impressions and across portugal. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.
What's Next
We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.
Empathize
- Heritage Values
- Luxury Buyer Persona
- Regional Market Trends
Define
- Online Sales Targets
- ROAS Benchmarks
- Brand Safety
Ideate
- Heritage Storytelling
- Omnichannel Funnels
- Portugal-centric Targeting
Design
- High-End Ad Creatives
- CRO for Shopify
- Email Sequences
Test
- Cross-Channel Attribution
- Creative Scaling
- Monthly P&L Review
Meta AdsGoogle AdsShopifyDigital Transformation
Conclusion
"PeakPilots helped us finally bring our 70-year-old brand into the digital age. Our Meta and Google campaigns started driving consistent online orders across Portugal and we saw a real uplift in revenue within the first month. Highly recommend."
Miguel
Founder, Espírito Santo Relojoeiro
Back to All Case StudiesInsights
Explore Blog Insights
Fresh playbooks, practical frameworks, and growth lessons from real ecommerce execution.
Should You Use Shopify Flow or Klaviyo for Automated Retention in Mid-Volume D2C Stores
Shopify Flow vs Klaviyo for mid-volume D2C retention. See what each tool is actually good at, when to use both, and the workflows that bring buyers back.
12 min read
Why Choosing a Niche-Focused Digital Marketing Agency in Delhi Works Better
Picking a digital marketing agency in Delhi that specializes in your industry can save time and boost results. Here is how focusing helps your campaign.
16 min read
Does Upgrading to Shopify 2.0 Themes Improve Conversion Rates for Home Decor Stores
Explore a detailed Shopify theme performance comparison to see if upgrading to Shopify 2.0 themes can boost conversion rates for home decor stores. Find out
18 min read
Ready to Scale Beyond Limits?
Get a free 30-minute growth strategy audit. We'll break down your current funnel and show you the exact levers to hit your next revenue milestone.