Deep dive into the brand's 70-year history to extract stories that resonate in short-form video content.
Storytelling framework
Asset digitization
Brand voice alignment
Luxury Watchmaking
How Espírito Santo Relojoeiro Achieved +140% Revenue Growth with Peak Pilots
A 70-Year Legacy Reborn
Explore the Espírito Santo Relojoeiro marketing results in this ecommerce brand scaling case study. Discover the Luxury Watchmaking D2C growth strategy we implemented to achieve massive scale and how Espírito Santo Relojoeiro reached peak performance.
Meta AdsGoogle AdsShopifyDigital Transformation
5.2x
Average ROAS
+140%
Revenue Growth
2.5M+
Portugal Reach
Context
Client Snapshot
Espírito Santo Relojoeiro is a prestigious 70-year-old watchmaking brand based in Portugal. Known for their exquisite craftsmanship and timeless designs, they sought to modernize their sales channels without losing their heritage identity.
Category
Luxury Watches
Market
Portugal
Heritage
70 Years
Growth
2.4x YoY
Problem Statement
What was broken
The brand relied heavily on foot traffic and traditional word-of-mouth. Their digital presence was minimal, and their online store was not driving significant revenue. They needed a way to translate 70 years of trust into a high-converting digital experience.
Before State
Heavy reliance on traditional offline sales and limited local reach
Stagnant online store with zero performance marketing activity
Lack of digital brand storytelling to engage younger demographics
No data-driven attribution to measure marketing ROI
Missed Digital Revenue
€85k+/mo
estimated potential revenue lost due to a lack of digital presence and performance marketing reach.
Legacy Gap
Difficulty in communicating 70 years of craftsmanship to a digital-first audience.
Limited Reach
Stuck in local markets while competitors were scaling globally through ecommerce.
Slow Adoption
Fear of 'cheapening' the luxury brand by moving into aggressive digital ads.
Execution Roadmap
How we approached Espírito Santo Relojoeiro
We didn't just run ads; we digitized a legacy. This was our strategic approach.
Simultaneous launch of Meta and Google Search campaigns targeting luxury watch enthusiasts in Portugal.
Google Search setup
Meta catalog ads
Local awareness ads
Iterative testing of high-end lifestyle photography vs. detailed craftsmanship videos to lower CPA.
Creative A/B testing
CAPI implementation
Dynamic retargeting
Establishing the brand as the top online destination for luxury watches in the region through consistent results.
Market domination
Scaling winners
Long-term growth plan
Process
Design Thinking Process
Empathize
- Heritage Values
- Luxury Buyer Persona
- Regional Market Trends
›››
Define
- Online Sales Targets
- ROAS Benchmarks
- Brand Safety
›››
Ideate
- Heritage Storytelling
- Omnichannel Funnels
- Portugal-centric Targeting
›››
Design
- High-End Ad Creatives
- CRO for Shopify
- Email Sequences
›››
Test
- Cross-Channel Attribution
- Creative Scaling
- Monthly P&L Review
Business ROI
Impact by the numbers
5.2x
ROAS Achieved
Stable across all channels
+140%
Revenue Lift
Within first 30 days
2.5M+
Brand Impressions
Across Portugal
"
PeakPilots helped us finally bring our 70-year-old brand into the digital age. Our Meta and Google campaigns started driving consistent online orders across Portugal and we saw a real uplift in revenue within the first month. Highly recommend.
M
Miguel
Founder, Espírito Santo Relojoeiro
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