Peak·Pilots
Jewellery

How The Jewellery Store London Achieved 39% CPA Drop with Peak Pilots

Luxury Conversion Optimisation

See how The Jewellery Store London grew with focused Jewellery execution through a clear strategy, fast actions, and measurable outcomes.

Google AdsMeta AdsConversion Rate OptimizationUGC
The Jewellery Store London

39%

CPA Drop

1.7x

CVR Increase

₹48L

Monthly Revenue

About The Jewellery Store London

The Jewellery Store London is a boutique luxury jewellery brand focusing on high-ticket, timeless pieces. They needed to scale their digital sales while maintaining an air of exclusive luxury.

Aspirational UGC showcasing real-life styling and gifting moments improved trust and buyer confidence. The balance of luxury positioning and authenticity increased conversion intent and repeat engagement.

Challenges

CPAs were prohibitively high due to low conversion rates on high-ticket items. Customers were hesitant to purchase luxury jewellery online without seeing it on real people. The ads felt 'too polished' and lacked the authenticity required for social media scaling.

  • High CPAs on both Meta and Google Ads
  • Low conversion rates due to lack of social proof on product pages
  • Ads were entirely studio-based with no real-life context
  • Poor repeat purchase rates for a high-LTV category

The Peakpilot Solution

We bridged the gap between luxury and authenticity. Here's how.

01

Conversion Audit

Identified all friction points on the product pages that were causing drop-offs.

  • Checkout friction analysis
  • Trust signal mapping
  • Mobile UX audit

02

Aspirational UGC

Launched a content campaign showing jewellery in real-life 'gifting' and 'styling' moments.

  • Gifting-focused content
  • Styling video production
  • Authentic testimonial ads

03

Search Intent Capture

Optimized Google Shopping to capture high-intent 'luxury gift' searches with lifestyle imagery.

  • Google Shopping feed overhaul
  • Lifestyle image testing
  • Keyword optimization

04

Attribution Setup

Implemented multi-touch attribution to track the long customer journey typical of high-ticket items.

  • CAPI implementation
  • GA4 conversion mapping
  • LTV tracking

Impact & Results

  • The Jewellery Store London delivered a strong lift in core performance, with cpa reduction reaching 39% in sustainable scale achieved. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
  • The team also improved quality of acquisition and conversion consistency, driving 1.7x in cvr boost with on high-ticket products. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
  • Commercial impact followed quickly, with ₹48L in monthly revenue and growing international base. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.

What's Next

We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.

Empathize

  • Trust Gap Analysis
  • Customer Journey Mapping
  • Gifting Intent Research

Define

  • CVR Targets
  • CPA Guardrails
  • Brand Safety Standards

Ideate

  • Gifting Content Pillars
  • Lifestyle Visuals
  • Attribution Models

Design

  • UGC Ad Sets
  • Shopify CRO
  • Email Gifting Sequences

Test

  • Landing Page A/B
  • Offer Testing
  • Creative Performance Reviews
Google AdsMeta AdsConversion Rate OptimizationUGC

Conclusion

"The balance between luxury and relatability is hard to strike, but Peak Pilots nailed it. Our conversion rates have improved dramatically."

Sarah

Marketing Director, TJS London

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