Analyzed 6 months of ad data to identify winning hooks and visual styles. Realized UGC was outperforming studio shots by 3x.
Creative performance analysis
Competitor hook mapping
Audience sentiment audit
Fashion
How Riwa Fashion Achieved 47% CPA Drop with Peak Pilots
Fast Fashion Creative Scaling
Explore the Riwa Fashion marketing results in this ecommerce brand scaling case study. Discover the Fashion D2C growth strategy we implemented to achieve massive scale and how Riwa Fashion reached peak performance.
Meta AdsUGC ProductionShopifyKlaviyo
47%
CPA Drop
1.8x
CVR Increase
₹74L
Monthly Revenue
Context
Client Snapshot
Riwa Fashion is a trend-forward fast fashion brand catering to young urban women. They needed a way to break through the noise of generic fashion ads and build a relatable brand identity that converts.
Category
Fast Fashion
Channel
Meta + Instagram
Strategy
UGC Scaling
Growth
3.2x YoY
Problem Statement
What was broken
The brand was over-reliant on catalog ads which were seeing creative fatigue and rising CPAs. Their target audience was craving authentic, relatable content rather than polished studio shots. Conversion rates were stalling despite high traffic.
Before State
Heavy reliance on static catalog and studio-shot ads
Creative fatigue causing CPA to spike week-over-week
Low engagement on social channels with zero reel strategy
Broken tracking resulting in poor attribution for social sales
Wasted Ad Spend
₹12L/mo
estimated inefficient spend due to creative fatigue and high CPAs before implementing our UGC framework.
Lack of Video Content
Zero presence in Reels or TikTok-style content despite their audience spending 80% of their time there.
Creative Fatigue
Static ads were being shown to the same audience too many times, leading to a massive drop in CTR.
Poor Attribution
Inability to track the true impact of top-of-funnel awareness content on final conversions.
Execution Roadmap
How we approached Riwa Fashion
We shifted the focus from 'selling products' to 'styling lifestyles'. Here is how we scaled Riwa Fashion.
Partnered with 20+ micro-creators to produce 50+ unique pieces of styling content monthly.
Creator onboarding
Styling brief development
Content production pipeline
Moved to a broad-targeting advantage+ structure fueled by high-volume video creatives.
Advantage+ campaign launch
Reel-first ad sets
Broad targeting testing
Weekly creative testing to identify 'Winners' and scaling them aggressively while cutting losers fast.
Iterative testing
Scaling winners
CPA-based optimization
Process
Design Thinking Process
Empathize
- Creative Audit
- Customer Sentiment
- Trend Research
›››
Define
- CPA Targets
- Content Pillars
- Creator Selection
›››
Ideate
- Hook Library
- Styling Angles
- Campaign Structure
›››
Design
- UGC Content
- Reel Editing
- Ad Copies
›››
Test
- Creative A/B Testing
- Budget Scaling
- Weekly Reports
Business ROI
Impact by the numbers
47%
CPA Reduction
Within 60 days
1.8x
CVR Boost
From Reels traffic
₹74L
Monthly Revenue
New scaling peak
"
Peak Pilots transformed our ad account. We went from struggling with static ads to scaling with content that our customers actually enjoy watching.
A
Anjali Singh
Founder, Riwa Fashion
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