01
Creative Audit
Analyzed 6 months of ad data to identify winning hooks and visual styles. Realized UGC was outperforming studio shots by 3x.
- Creative performance analysis
- Competitor hook mapping
- Audience sentiment audit
About Riwa Fashion
Riwa Fashion is a trend-forward fast fashion brand catering to young urban women. They needed a way to break through the noise of generic fashion ads and build a relatable brand identity that converts.
Moved from static catalog ads to high-volume UGC creatives and trend-based reels. Relatable styling content unlocked consistent performance growth across Meta campaigns.
Challenges
The brand was over-reliant on catalog ads which were seeing creative fatigue and rising CPAs. Their target audience was craving authentic, relatable content rather than polished studio shots. Conversion rates were stalling despite high traffic.
- Heavy reliance on static catalog and studio-shot ads
- Creative fatigue causing CPA to spike week-over-week
- Low engagement on social channels with zero reel strategy
- Broken tracking resulting in poor attribution for social sales
The Peakpilot Solution
We shifted the focus from 'selling products' to 'styling lifestyles'. Here is how we scaled Riwa Fashion.
02
UGC Engine Setup
Partnered with 20+ micro-creators to produce 50+ unique pieces of styling content monthly.
- Creator onboarding
- Styling brief development
- Content production pipeline
03
Meta Funnel Restructure
Moved to a broad-targeting advantage+ structure fueled by high-volume video creatives.
- Advantage+ campaign launch
- Reel-first ad sets
- Broad targeting testing
04
Optimization
Weekly creative testing to identify 'Winners' and scaling them aggressively while cutting losers fast.
- Iterative testing
- Scaling winners
- CPA-based optimization
Impact & Results
- Riwa Fashion delivered a strong lift in core performance, with cpa reduction reaching 47% in within 60 days. This came from tighter funnel structuring, faster optimization cycles, and more focused execution on high-intent audiences.
- The team also improved quality of acquisition and conversion consistency, driving 1.8x in cvr boost with from reels traffic. Better creative testing and clearer offer positioning helped convert stronger purchase intent at scale.
- Commercial impact followed quickly, with ₹74L in monthly revenue and new scaling peak. The account became more stable and profitable, while giving the brand a stronger base for continued month-on-month growth.
What's Next
We continue compounding growth through iterative testing, faster creative cycles, and channel-wise optimization.
Empathize
- Creative Audit
- Customer Sentiment
- Trend Research
Define
- CPA Targets
- Content Pillars
- Creator Selection
Ideate
- Hook Library
- Styling Angles
- Campaign Structure
Design
- UGC Content
- Reel Editing
- Ad Copies
Test
- Creative A/B Testing
- Budget Scaling
- Weekly Reports
Meta AdsUGC ProductionShopifyKlaviyo
Conclusion
"Peak Pilots transformed our ad account. We went from struggling with static ads to scaling with content that our customers actually enjoy watching."
Anjali Singh
Founder, Riwa Fashion
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